This is an archival story that predates current editorial management.
This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.
Netflix Is Moving Into A Giant New Hollywood Space
Netflix is moving its Los Angeles operations into a huge, new building in Hollywood.Streaming TV and movie service Netflix has signed up to lease a 200,000 square foot space in the 14-story Icon office tower at Sunset Bronson Studios, according to the Hollywood Reporter. The building, located at 5800 W. Sunset Blvd., is 323,000 square feet in total, and is slated for completion in late 2016. Netflix is headquartered in Silicon Valley in Los Gatos, but has established a Los Angeles base in Beverly Hills. This new spot is twice as large as the Beverly Hills office, and is the biggest lease, in terms of square footage, to ever happen in Hollywood.
Hudson Pacific Properties owns both Sunset Bronson and nearby studio neighbor, Sunset Gower. The Icon tower will stand at Sunset and Van Ness, and the KTLA antenna currently there will be put back in its former location on Sunset Blvd., a block west, according to the L.A. Times. Emerson College currently sits between the two studios.
Hudson Pacific Properties CEO Victor Coleman said that "Icon's innovative architecture, sustainable design and access to top-of-the-line sound stages and production facilities are perfect for next-generation tech and media companies like Netflix."
Mayor Eric Garcetti said that Netflix's "decision to relocate and expand at Hudson Pacific Properties' beautifully designed Icon office tower reaffirms that Los Angeles remains the nexus for innovation tech and creative companies, and that the future of the entertainment industry will call Hollywood home."
Sunset Bronson was the original location of Warner Brother Studios, now located in Burbank, and was where the first 'talkie', The Jazz Singer, was made. KTLA also broadcasted from the area beginning in 1954, according to the studio's website. Sunset Gower was once home to Columbia Pictures. The two studios rent out space to productions, and shows like Dexter, Scandal and The Newsroom have shot there.
Netflix produces much of its original content in Los Angeles, including Arrested Development, Grace and Frankie and the forthcoming Fuller House. Netflix might also score a few Emmys this year, with nominations for shows including House of Cards, Orange Is The New Black and Bloodline.