Metrolink & AEG Want Your Butts In Seats, Announce Transit Partnership
L.A. Live, STAPLES Center, and, someday, Farmers Field: Downtown's megavenues draw crowds, and AEG and Metrolink want those crowds to get there using public transit. A partnership has been born between the two companies, who are putting together "a comprehensive five- county transportation plan to encourage Southern Californians to take public transportation when they attend events at L.A. LIVE in downtown Los Angeles," according to a release issued today. The plan is based on incentives, for example bundling transit fare with tickets to events. Concerts, Clippers and Kings games, and next month's X Games are among the events for which the partnership is working to set up ticket plus transit deals.
Metrolink Chairman Richard Katz says the incentives to get butts seats at events and on public transit stems from a shared desire by public agencies and private companies to help people save money on gas and parking while lessening the negative environmental impact of traffic congestion.