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SoCal’s Santa demand drops, but the big guy's still booked
A screenshot of Mitch Allen, founder of HireSanta.com, during an interview with LAist host Austin Cross.
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The state of Santa staffing in Southern California
Mitch Allen from "HireSanta" talks about what goes into finding and staffing Santas during the holiday season.
The sleigh business is slumping — at least for house calls.
Mitch Allen, founder of HireSanta.com, said demand for home visits from the big man has dropped about 20% to 25% in Southern California, according to booking data, as fewer people are inviting Santa to their holiday events.
Allen said over the last few years economic uncertainty and rising consumer debt have families rethinking whether they really need St. Nick to make a living room cameo.
“People are still celebrating Christmas, still getting together with their family and friends,” Allen said. “But instead of having a big blowout event where you bring Santa and Mrs. Claus… now we’re just bringing families together.”
Mall visits remain popular
Don’t feel too bad for old Kris Kringle. Demand for Santas at the mall is still up, Allen said.
There are lots of options across Southern California. Here are a few we rounded up with free access:
- Santa Monica Place’s Center Plaza, Nov. 14-24. Free visits with Santa.
- Ovation shopping center in Hollywood, starting Nov. 29. Free photos with Santa. Details online.
- Anaheim Hills Festival mall, Dec. 13. Free event entry to their Holiday Spectacular. Includes Santa visits, crafts and face painting.
Allen said corporate demand is also steady — or even increased — as businesses book Santas for various events. No sideline Santas here; our boy’s stacking those corporate checks.
How it works
Allen’s company has connected people with pro Santas since 2012 and has a database of about 5,000 Santas nationwide. When it comes to Santa selection, Allen said the company has a simple formula: “You gotta have a real beard, a real belly, and be real jolly.”
Sponsored message
His company handles suits, boots and belts, but the twinkle in the eye comes straight from the Santas — and Allen said it’s mandatory.
SoCal still loves them some Santa, even with the dip in home visits. Allen said if you’re thinking about booking a visit, schedule soon as time is running short.
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You come to LAist because you want independent reporting and trustworthy local information. Our nonprofit newsroom doesn’t answer to shareholders looking to turn a profit. Instead, we answer to you and our communities. We are free to follow facts wherever they lead and to hold power to account without fear or favor. Our only loyalty is to our readers and listeners and our mission: to inform, engage, and strengthen Southern California’s communities.
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