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The World Cup is bringing LA's Norwegians together. You can row with them too

A crowd of people wearing red stand together. Several hold up banners that read Norge.
Fans cheer during the World Cup round of 16 soccer match between Brazil and Norway in East Rutherford, N.J.
(
Pamela Smith
/
AP
)

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Listen 0:41
L.A.’s Nordic community is celebrating the World Cup with rowing and waffles
SoCal’s Nordic community has an open invitation for anyone looking for a new team to support during the quarter-finals. Row with us.

Norway’s historic World Cup performance has brought together Southern California’s relatively small, but spirited Norwegian community.

They’ve been packing into a San Pedro Church, a Westside Irish bar and have taught people to row like a Viking at watch parties throughout the region, after Norway qualified this year for the World Cup for the first time since 1998.

A plate with a heart-shaped waffle with red and white topping on it is held in front of a TV screen with a soccer match on.
Several Norway soccer watch parties, including the one at Joxer Daly's in Culver City, promise waffles.
(
Courtesy Elise Maeland
)

“This whole experience also just reminded me of why I'm proud of being Norwegian and all of these values that the society and my parents instilled upon me from a young age,” said Vilde Vevatne, who was born and raised in Oslo, but now lives in L.A.

She’s proud of the team’s performance on the pitch, but also their attitude outside of the matches.

“  How kind and humble the team are being … They're not bragging unnecessarily,” Vevatne said. “They're genuinely just excited to be there. They're doing their best job and not thinking they're better than anyone else.”

Vevatne says it’s the embodiment of the Law of Jante.

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“That's like an unwritten rule in Norwegian culture where we're taught from a young age ‘Don't think you're special. Don't think you're better than everyone else,’” Vevatne said. “Just be part of the pack and just be a nice, genuine person."

A man with light skin tone and long blonde hair raises his arms up. He wears a red jersey with a navy blue cross on the left side with the number 9 in white. A large crowd is blurry in the background.
Norway's Erling Haaland has scored seven goals in the World Cup as of July 8. “ I think he has just exploded as a superstar coming out of the game,” said Erik Steigen.
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Image Photo Agency
/
Getty Images
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And now SoCal’s Nordic community has an open invitation for anyone looking for a team to support during the quarter-finals.

Row with us. (The practice of imitating a Viking longboat of warriors rowing into battle started within the last year, but quickly became a viral phenomenon.)

“ We're a small country. We need every fan we can have,” said Petter Isaksen, who helped organize the watch parties at the Norwegian Seaman’s Church in San Pedro.

Waffles, rowing and Norwegian soccer

The Norwegian Seaman’s Church or Sjømannskirken was founded in 1941 to serve the community of Nordic sailors in San Pedro.

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“Now there are almost no Norwegian sailors left, but there's still a lot of Norwegians in L.A. and in SoCal,” Isaksen, who works as a host at the church, said. “We're there for them as a church and as a cultural center,”

There are about 42,000 people who reported Norwegian ancestry in L.A. County according to the U.S. Census Bureau’s 2024 American Community Survey estimate.

The church hosts groups for toddlers, knitting and Norwegian language classes in addition to a Sunday Lutheran service that welcomes all faiths.

And five days a week, there are waffles for sale— always heart-shaped and with your choice of goat cheese, jam or sour cream.

“We can eat several,” Isaksen said.

A group of light skinned people ranging in age from children to older adults with gray hair are seated in rows. Several people where red and white clothing and one man holds his fist up in the air.
The Seaman's Church in San Pedro has long been a gathering place for Southern California Norwegians and has hosted watch parties since the World Cup qualifying matches.
(
Courtesy Petter Isaksen
)

Isaksen has followed Norway’s football team “since I was born,” and started organizing the watch parties at the church during the qualifying matches.

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He said dozens of people, including several new to the church, have attended each watch party for communal singing, waffle-eating and rowing.

“Everyone, whether they're, like, 12 weeks or 99-years-old, they're in on it,” Isaksen said. “It's so much fun, and it brings so much togetherness.”

A woman and man with light skin tone both have their mouths open in excitement. The man wears a red, white and blue hat with Viking horns and the woman's red bucket hat has a flag with a dark blue cross in the left corner.
Cathrine Chiaro, left, and Petter Isaksen, right, both work at the Norwegian Seaman's Church in San Pedro.
(
Courtesy Petter Isaksen
)

‘Where are all the Norwegians at?’

A Culver City Irish sports bar has become another bastion of Norwegian pride during the World Cup thanks to Erik Steigen.

When he first moved to Los Angeles 30 years ago to work in the music industry, he didn’t prioritize seeking out his countrymen.

“I'm not moving to the US… to hang out with Norwegians and eat lutefisk,” Steigen said, referencing the divisive dried, lye-soaked fish. “I'm here to try to build a career and pursue my own dreams.”

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But that changed about a decade ago.

A teenage boy and a man with light skin tone both wear red and stand with their arms around one-another and a fist in the air.
Petter Wichman, right, and his son Erik, left. During the knockout game against Brazil, they lead the whole bar in a session of rowing, despite the fact that most people were cheering for their opponents.
(
Courtesy of Petter Wichman
)

“I started wondering, ‘Where are all the Norwegians at?’” Steigen said. He joined the board of the Seaman’s Church in San Pedro and today helps organize events through Peer Gynt LA, a cultural group that evolved from an early 20th century chapter of the Sons of Norway lodge.

“When you're from a different country — I've spent most of my life in the U.S. now — I think you become extra patriotic about your native country,” Steigen said.

So why organize a watch party at an Irish sports bar?

Steigen is a lifelong soccer fan, but when he first arrived in the U.S., the national team’s games didn’t broadcast in the states. So he adopted the Liverpool Football Club and often catches the games at Joxer Daly's in Culver City.

When people asked him where to watch Norway play, he defaulted to his home bar.

Steigen wasn’t sure if anyone would show up to watch Norway take on Iraq in their first match, but dozens did — and Norway won 4-1.

“ It's amazing how many Norwegians really exist in L.A. that you've never heard of,” Steigen said.

Three men with light skin tone wearing red jerseys with a navy blue cross sit in front of several TVs showing a soccer game.
From left, Erik Steigen, Finn "The Viking" Orvin and Henning Gabrielsen are among the many Norway fans that have watched the matches at Joxer Daly's in Culver City.
(
Courtesy Erik Steigen
)

Elise Maeland, has attended several of the matches at Joxer Daly’s.

She’s made a handful of Norwegian friends since moving to Southern California more than a decade ago for grad school, but outside of May 17, Norway’s Constitution Day, she said there are few large Norwegian gatherings.

“I feel like that was what was really cool about the World Cup is that it really brought Norwegians together in L.A.,” Maeland said.

She hasn’t decided whether she’ll watch Saturday’s quarter-final at Joxer Daly’s or join a larger watch party in Venice Beach.

“ I'll go where the most Norwegians go,” Maeland said.

Where to watch the game

Saturday’s quarter-final game between Norway and England in Miami is scheduled to start at 2 p.m. local time.

The Seaman’s Church / Sjømannskirken

Address: 1035 South Beacon St. San Pedro
Watch party: 11 a.m. - 4 p.m.
More information: Website, Facebook
Good to know: This family friendly watch party promises waffles, hot dogs, popcorn and a bouncy castle for the kids. In addition to Sunday services, the church also runs a Norwegian goods shop — and sells waffles — Wednesday through Sunday.

Joxer Daly's

Address: 11168 Washington Blvd. Culver City
Watch party: noon - until the match is over.
More information: Facebook, Peer Gynt LA website (organizers)
Good to know: There will be waffles starting at noon and organizer Erik Steigen recommends arriving early to snag a seat.

Los Angeles World Cup 26 Fan Zone at Venice Beach

Address: 1 Windward Ave
Watch party: noon - 10 p.m.
More information: Website, Facebook
Good to know: This event has both free and premium tickets that include a reserved viewing area, food and drinks.

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