How to talk to a journalist

LAist reports on local issues for — and with — communities across Southern California, but chances are most readers have never spoken with a journalist before. Your stories and experiences power our reporting, so it’s important that people know what to expect when they speak with a reporter.

That’s what this guide is for.

Below are some tips from our newsroom on what to keep in mind when talking to a journalist.

Remember: You are the expert on your own life

Tell the story you want to tell about yourself.

Be honest. Truthfulness and facts are central to journalistic ethics.

Also know your worth. Reporters come to you for a reason. They may be intimidating because they have a mic or a camera, but you have a perspective they need. Media outlets also want to expand their audiences, and that includes you.

Common questions

How can I get a journalist’s attention?

Contact reporters by social media or send them a personal email — at LAist, contact information is available on our staff page. If you meet a reporter, get their business card. It will usually have a direct phone number to talk with them.

Will all my words be published?

Probably not. Journalists are often working with a limited word count or air time. They will likely use one short sound bite or quote from you. It’s also possible they will not use your interview at all. Reporters and their editors decide what will get published.

Can I see a copy of the story before it's published?

Probably not. It is against journalistic ethics to have sources review a story before it’s published. Imagine if a journalist were to do a piece about government corruption. You wouldn’t want the government agency to review the story and edit it. Editors review stories for accuracy.

When will the story be published?

It depends on the type of story. Some stories are short and may air on the radio or be published online the same day you talk to the reporter. Other times a reporter might work on a story for several weeks or months. It’s OK to follow up with the reporter who talked to you and ask when the story might be done and ask them to let you know where you can read or hear it.

Can I speak with a fact-checker?

You are welcome to ask reporters about their fact-checking process or how they make sure a story is accurate. Not all outlets have fact-checkers. If the story is an investigative story or a long-form or magazine format, designated fact-checkers are more common. At LAist, reporters and editors are responsible for verifying information.

What if I am asked about something that makes me feel uncomfortable?

Your story is your own and during an interview you have full control over what you say to a reporter. Answer questions in any way that makes you feel most comfortable, and you can always decline to answer a question.

What do I do if a reporter asks me about my immigration status?

You don't have to disclose your immigration status to a reporter. If it's directly relevant to the story, a trustworthy reporter will explain that and also tell you how they'd handle the information. You can decline to answer.

• More on how LAist handles this topic

How do I determine if the newsroom I'm speaking with has a specific point of view?

It's a great question and relates directly to media literacy — meaning how well you can spot misinformation, disinformation and bias. The reality is that we all have points of view. Here are some tools to check on where a publication falls across the political spectrum:

• FAIR's (Fairness & Accuracy In Reporting), which describes itself as a "progressive media watchdog group" has this media literacy guide.
• PEW Research Center, which describes itself as a nonprofit, nonpartisan nonadvocacy organization, has information on sources most popular with different political perspectives
• You should be able to find information on who funds the work on the site (corporations, individual owners, subscribers, members and so on).
• You can also check out this interactive chart tracking media outlets across the political spectrum (note that you may need a paid version to search smaller outlets). Ad Fontes Media, which describes itself as a "public benefit corporation" which they said means they are "a for-profit business with a stated public mission," has been publishing its analysis since 2018.

Is everything I say usable in a story?

You can come to an agreement with reporters ahead of the conversation about how your words can be used:

• “On the record”: This means that everything you say in your conversation with the journalist can be quoted, published and attributed back to you. By default, you should assume any exchange you have with a journalist is on the record unless you mutually agree otherwise. 
• “On background”: This means that you are sharing information with a journalist that can be referenced in a story, but is not directly attributed to you. 
• “Off the record”: This means that you are sharing information that is not for publication. People may share experiences or tips off the record if they want the journalist to be aware of the information but don’t want it mentioned in a story. Remember that “off the record” only counts if both you and the journalist agree to it. 

It's worth noting that different newsrooms may use these terms slightly differently. You should confirm with the reporter that you have as shared understanding of the meaning.

Do I need to pay to be in a news story? Can I get paid?

No and no. You will not pay or get paid to be in a news story because this is against journalistic ethics. Anyone who receives payment for a story could be swayed to bend the truth.

What if the reporter gets my story wrong?

If you feel that the reporter misrepresented your story, you can ask for a correction or an update to clarify a point. Reporters want to get the story right and they don't want to incorrect or misleading information to go unchecked. That said, corrections deal with information that is factually incorrect, so you should be ready to explain what was wrong and why. Under California law, you have 20 days to demand a correction and the publisher has to respond within a set period of time.

• More on California civil defamation claims and the definition of defamation.

How can I prepare for an interview?

Think about the main points you want to get across in your interview. What are the most critical things for the reporter to know? Some people like to organize their thoughts into three major points. If you are not used to telling your story, you may want to have a friend ask you some questions to practice. Depending on the story, a reporter may also ask if you have any pictures to share that they can use to help tell the story.

Get involved with LAist

Ask LAist reporters questions

You can reach out to LAist reporters through the contact information listed on their bios. All our editorial staff, including the teams reporting, editing and producing news, are listed here.

How else you can be a part of LAist's reporting

Aside from contacting journalists directly, you can share your story with LAist through short surveys and meeting us in person. Learn more here.

This guide was originally written by former LAist early childhood producer Stefanie Ritoper, with contributions from Mariana Dale. Cato Hernández and David Rodriguez also contributed to this guide.