You value independent local news, so become a sustainer today to power our newsroom.
A sneak peek of the colors and designs for the LA28 Olympics
An artist rendering shows preliminary design concepts for the LA28 Olympics.
(
Courtesy LA28
)
Designers working on the logo, design and mascot for the LA 28 Olympics gave a sneak peek on Monday of what those may look like by the time the games begin in just over two years.
“We looked to the city for inspiration and we were inspired by different thematics and stories that really make this city great,” said Geoff Engelhardt, LA28's head of brand design.
One striking image stood out to them in particular: the flower super-blooms that appear in Southern California after particularly strong winter storms.
California poppies bloom next to the California State Route 138 near the Antelope Valley.
(
Kayla Bartkowski/Los Angeles Times via Getty Image
/
Los Angeles Times
)
That led to the choice of vibrant colors like pink, orange and blue, and designs to create 13 “blooms,” representative of 13 stories and 13 thematics.
The design elements are inspired by the region's super blooms.
(
Courtesy LA28 Olympics
)
Those include:
- World Stage (referring to the third time L.A. has hosted the Olympics)
- Hollywood
- LA Light
- First People
An artist rendering of preliminary colors and themes of the LA28 Olympics design.
(
Courtesy LA28
)
The final designs will be important as they will show up on everything related to the LA28 Olympics.
Sponsored message
“It wraps every building, every sign, every broadcast, every piece of sport equipment. If you remember the games, you remember this visual wrapper,” said Ric Edwards, LA28's vice president of brand design and executive design director.
-
Dennis Block submitted a filing in eviction court that a judge called “fabricated.” He’s now facing potential discipline from the California State Bar. -
UFW hasn’t received direct information about the allegations, but it’s serious enough to the organization to pull back from Chávez, who co-founded the union. -
From the Central Coast to San Diego, millions of Californians are under heat advisories and warnings this week. Here's what you need to know.
The graphics will also adorn tons and tons of apparel and swag, licensed and unlicensed, made to promote the L.A. Olympics.
While these aren't the final designs for the LA28 Summer Olympics, they are the colors and themes designers will be using to come up with those final designs and the much-anticipated mascot of the LA28 Olympics.
An artist rendering shows preliminary design schemes for the LA28 Olympics.
(
Courtesy LA28
)
Designers said they did not use artificial intelligence in this process because they wanted to make sure personal connections to the region informed design decisions.
Olympics designs and mascots can become iconic and endure for years after the last medal has been given out. Take Mexico, nearly 60 years after its summer Olympics in 1968, the op-art design motifs continue to inspire popular culture and visual imagery in the country.
Sponsored message
The public rollout for the design concepts starts Monday night at Intuit Dome in Inglewood before and after the Clippers game. The colors and designs will fill digital displays at LA Clippers Plaza.
You come to LAist because you want independent reporting and trustworthy local information. Our newsroom doesn’t answer to shareholders looking to turn a profit. Instead, we answer to you and our connected community. We are free to tell the full truth, to hold power to account without fear or favor, and to follow facts wherever they lead. Our only loyalty is to our audiences and our mission: to inform, engage, and strengthen our community.
Right now, LAist has lost $1.7M in annual funding due to Congress clawing back money already approved. The support we receive from readers like you will determine how fully our newsroom can continue informing, serving, and strengthening Southern California.
If this story helped you today, please become a monthly member today to help sustain this mission. It just takes 1 minute to donate below.
Your tax-deductible donation keeps LAist independent and accessible to everyone.
Right now, LAist has lost $1.7M in annual funding due to Congress clawing back money already approved. The support we receive from readers like you will determine how fully our newsroom can continue informing, serving, and strengthening Southern California.
If this story helped you today, please become a monthly member today to help sustain this mission. It just takes 1 minute to donate below.
Your tax-deductible donation keeps LAist independent and accessible to everyone.
Senior Vice President News, Editor in Chief
