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An arts and culture spectacle is coming to LA. Olympic organizers just released a first look
Olympics organizers have released a first look at plans for a celebration of arts and culture across Los Angeles during the summer of 2028.
Known as the "Cultural Olympiad," the programming will include a poster series by local artists, film screenings across the city and a calendar of events, including live performances and art installations at different institutions. The city of L.A. will also put on its own events, including culture festivals in each council district, in the lead up to the Games.
Arts programming is a long Olympic tradition — starting in 1912 as artistic competitions and eventually evolving into festivals.
When Los Angeles last hosted the Olympics in 1984, the city hosted a weeks-long spectacle that included more than 400 performances and launched with the unveiling of a sculpture by artist Robert Graham topped with two statues depicting the naked female and male form, each without a head. The statues still stand at the entrance to the Coliseum today.
The 1984 festival is credited with transforming the city's arts scene. After the Dorothy Chandler Pavilion put on opera productions in the summer of 1984, local patrons launched L.A. Opera, which had its first season in 1986.
“That moment — when this city chose to present itself to the world not only through sport but through the full force of its artistic imagination — gave rise to an institution that has, for four decades, reflected the scale, diversity and ambition of Los Angeles itself," Christopher Koelsch, president of L.A. Opera said in a statement provided by LA28.
L.A.'s artistic contributions in 1984 in turn transformed the Olympics. John Williams composed the "Olympic Fanfare" for the Opening Ceremony, which is still associated with the Games today.
The legacy of 1984 means expectations for the 2028 Olympiad are high — but most details on what's in store are still to come. Some in Los Angeles have criticized LA28, saying that planning is lagging.
Another big question is funding. The city of L.A.'s initial plan for cultural programming estimates a budget of $15 million, which would cover local festivals in each council district. But the city also painted a vision for what it could do with $45 million in funding, including a seven-week arts festival across the city.
Documents from the city's Department of Cultural Affairs says full funding will depend on external partnerships, including LA28. LA28 told LAist that the Cultural Olympiad will be funded through private fundraising but didn't provide further details.
The first event associated with the Olympiad will launch in July 2027, when winners of the local artist poster contest are announced.