Sponsored message
Audience-funded nonprofit news
radio tower icon laist logo
Next Up:
0:00
0:00
Subscribe
  • Listen Now Playing Listen
Explore LA

Altadena thrift store reopens after Eaton Fire: 'It’s a bit of hope, a bit of normal'

Women with a shirt that reads "Altadena Strong" smiles as she greets a customer in a thrift shop.
Alma Ayala (right) has a happy reunion with a longtime customer the day the thrift shop reopens.
(
Elly Yu
/
LAist
)

With our free press under threat and federal funding for public media gone, your support matters more than ever. Help keep the LAist newsroom strong, become a monthly member or increase your support today.

Shortly after Alma Ayala, operations manager at Full Circle Thrift, posted on social media about the store reopening Wednesday, the customers started flowing in.

“ It's just heartwarming because we didn't really publicize much… I literally just posted this morning and people showed up and we had lines,” she said. “They really showed up for us.”

The nonprofit thrift store, housed in a historic brick building on Lake Avenue, was one of only a few businesses left standing on the block after the Eaton Fire ravaged Altadena in January. The floral shop next door is gone — so is the grocery store across the street.

More news
Sponsored message

Jean Robison, an Altadena resident, was among the first customers. She also lost her home.

“ It's a little surreal, I have to admit. It feels a little weird to walk up for the first time after so much that has happened. But I will say it feels really nice,” she said. “Things won’t be the same, but it feels like there’s some kind of hope.”

After the fires, the shop lost all of its inventory to smoke damage and had to go under months of remediation and repairs. Paul Netherton, the shop’s general manager, said he was initially concerned about how to fill the store back up with items to sell.

To his surprise, the donations came quickly, many from families who had lost everything in the fire. There are now racks of brand-name clothing. Vintage glassware and wooden tchotchkes line the shelves.

“They are actually donating things that people donated to them after they lost their home,” he said.

A vintage phone, salt and pepper shaker and lamp with floral shade sit on top of a vintage wooden chest.
The shop's managers says they've filled their inventory up over the last several weeks from donations from the community.
(
Elly Yu
)
Sponsored message

The day has been full of emotional reunions for both Netherton and Ayala, as they’ve seen members of the community they hadn’t seen in months and shared stories about how they’ve survived the fires.

“ When they walk in, they're just so happy to be back to a normal place in their city…so the fact that we're still standing, I think just means everything to them as well because this is their little piece of normalcy,” she said.

Courage Escamilla, who lives nearby, described Full Circle Thrift as more than a thrift shop, but a community hub, where there are chairs to read books and welcoming staff to talk with.

“ When you have a store open up that was part of your daily routine back in the day, it's like the biggest gift in the world,” he said.

Man wearing a red bandana and a shirt that reads "Let's Keep Altadena Lands in Altadena Hands" stands in front of racks of clothing.
Courage Escamilla, an Altadena resident, was among the first customers to return to the store.
(
Elly Yu
)

At LAist, we focus on what matters to our community: clear, fair, and transparent reporting that helps you make decisions with confidence and keeps powerful institutions accountable.

Your support for independent local news is critical. With federal funding for public media gone, LAist faces a $1.7 million yearly shortfall. Speaking frankly, how much reader support we receive now will determine the strength of this reliable source of local information now and for years to come.

This work is only possible with community support. Every investigation, service guide, and story is made possible by people like you who believe that local news is a public good and that everyone deserves access to trustworthy local information.

That’s why we’re asking you to stand up for independent reporting that will not be silenced. With more individuals like you supporting this public service, we can continue to provide essential coverage for Southern Californians that you can’t find anywhere else. Become a monthly member today to help sustain this mission. It just takes 1 minute to donate below.

Thank you for understanding how essential it is to have an informed community and standing up for free press.
Senior Vice President News, Editor in Chief

Chip in now to fund your local journalism

A row of graphics payment types: Visa, MasterCard, Apple Pay and PayPal, and  below a lock with Secure Payment text to the right