Support for LAist comes from
Made of L.A.
Stay Connected

Share This

This is an archival story that predates current editorial management.

This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.


Lingerie Store Named FUK U Feels Like One to Community

The "offensive" store name in question / Photo via KTLA
Support your source for local news!
The local news you read here every day is crafted for you, but right now, we need your help to keep it going. In these uncertain times, your support is even more important. Today, put a dollar value on the trustworthy reporting you rely on all year long. We can't hold those in power accountable and uplift voices from the community without your partnership.

A sexy new lingerie-love shop is opening next week on Melrose Avenue and its neighbors are none too happy, according to KTLA. Though opening a new business in these tough times should be a positive sign for the local economy, many simply can't get past the name of the shop: FUK U. Neighbors want the sign bearing the store's name to be removed because they believe it's not appropriate for young eyes to see. The shop's proximity to an elementary school and a high school make it far too likely that many kids will see the "offensive" name.

One shopper told KTLA, "That's not cool. I know if I had kids going to Fairfax I would be real offended."

The owners of FUK U refuse to comment but plan to talk to the media next week when the store opens. They're certainly smart marketers if nothing else.

Most Read