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Pacifica Radio KPFK, the Cahuenga Pass-based progressive radio station (also 98.7 FM Santa Barbara), today announced some big changes to stay relevant to to L.A. and Southern California audiences. Morning, noontime and afternoons will now carry daily shows with news shows covering local to international topics as well as economic and environmental ones.
"Audiences still want serious news and analysis, but they’re also looking for stronger points of view to go with deeper content. Pacifica has always excelled at that - with this in mind, KPFK is stepping up its public affairs content," said KPFK Program Director Alan Minsky in a statement.
Margaret Prescod will host the 7 a.m. hour Tuesday through Friday; Mitch Jeserich, a veteran of the Washington Press Corps, will host “Letters to Washington” at noon, Monday through Thursday; and Ian Masters will hold down the 5 p.m. drive time hour Monday through Thursday. Masters will also remain on Sundays from 11am to 1pm.
Additionally, the new KPFK line-up will feature the return of Dr. Earl Ofari Hutchinson with “The Hutchinson Report” heard on Saturdays at noon. Cary Harrison, formerly of KTLK/Progressive Talk 1150AM, will host Mondays at 3pm. Comedy Central star Jimmy Dore joins the KPFK team on Wednesdays at 3pm. Antonio Gonzalez, named by Time Magazine as “one of the 25 most influential Hispanics in the Country,” will move to afternoon drive time, Mondays at 4pm.
Photo of the KPFK Studio Board by ~db~ via LAist Featured Photos on Flickr
