This story is free to read because readers choose to support LAist. If you find value in independent local reporting, make a donation to power our newsroom today.
This archival content was originally written for and published on KPCC.org. Keep in mind that links and images may no longer work — and references may be outdated.
AARP, Ad Council launch outreach effort to Latino caregivers
A photo from AARP and the Ad Council is part of a new set of public service announcements to connect caregivers with resources and support, particularly those in the Latino community.
(
Courtesy AARP
)
Listen
1:03
AARP, Ad Council launch outreach effort to Latino caregivers
AARP and the Ad Council are launching a new set of public service announcements to connect caregivers with resources and support, particularly those in the Latino community.
More than one in three Latino families has a caregiver, according to research by the National Alliance for Caregiving and Evercare, an insurance company. By and large, taking care of an older parent or relative is considered a normal and expected part of life in Latino families, says Amy Goyer, AARP's Family and Caregiving expert.
"Latino caregivers are less likely to reach out for help because of this sense of responsibility and duty," says Goyer. Typically a Latino caregiver's attitude is, "'I should be doing this for my loved ones,' but, sometimes you need some help," she adds.
That’s why AARP and the Ad Council are rolling out a series of radio and TV spots that reach out to Latino caregivers. The PSAs include links to websites in English and Spanish that provide caregiving resources. The sites also provide caregivers an opportunity to connect with experts and with one another.
There are some 42 million caregivers in the U.S., according to AARP's research.
You come to LAist because you want independent reporting and trustworthy local information. Our newsroom doesn’t answer to shareholders looking to turn a profit. Instead, we answer to you and our connected community. We are free to tell the full truth, to hold power to account without fear or favor, and to follow facts wherever they lead. Our only loyalty is to our audiences and our mission: to inform, engage, and strengthen our community.
Right now, LAist has lost $1.7M in annual funding due to Congress clawing back money already approved. The support we receive from readers like you will determine how fully our newsroom can continue informing, serving, and strengthening Southern California.
If this story helped you today, please become a monthly member today to help sustain this mission. It just takes 1 minute to donate below.
Your tax-deductible donation keeps LAist independent and accessible to everyone.
Right now, LAist has lost $1.7M in annual funding due to Congress clawing back money already approved. The support we receive from readers like you will determine how fully our newsroom can continue informing, serving, and strengthening Southern California.
If this story helped you today, please become a monthly member today to help sustain this mission. It just takes 1 minute to donate below.
Your tax-deductible donation keeps LAist independent and accessible to everyone.
Senior Vice President News, Editor in Chief
