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Here Are The Four Terrible New Names Proposed For Burbank's Airport
The pretty-freakin'-convenient Bob Hope Airport in Burbank (Photo by Karol Franks via the LAist Featured Photos pool on Flickr)
For some reason, officials think Burbank's Bob Hope Airport needs a new name. Per reporting from the L.A. Times, the Burbank-Glendale-Pasadena Airport Authority thinks that a rebrand could attract more passengers to the best-kept secret in all of Southern California.
Offering one of the smoothest flying experiences in and out of SoCal is evidently not enough for the little airport in Burbank. Airport officials paid the South Pasadena based marketing firm Anyone Collective an undisclosed amount of money to come up with four names that may help boost, as the Times says, the "airport's recognition with people east of the Rocky Mountains."
Inexplicably, passenger numbers at the region's best airport have been falling at the airport for the past couple years. As a remedy, the helpful marketing strategists at Anyone Collective suggested the four following groundbreaking names:
- Burbank Hollywood Airport
- Hollywood Burbank Airport
- Burbank Los Angeles Airport
- Los Angeles Burbank Airport
What puzzles us at LAist is why they didn't try some, shall we just say better, monikers. What's wrong with the "Los Angeles Airport of Burbank?" That rationale seems to work for Angels baseball team (of Anaheim!).
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Or why not try for a totally different, more creative, approach? The brainstormers here at the LAist coworking space suggest that maybe the Airport Authority experiment with names like "Super Cool Free WiFi Airport," or the "You Sometimes Get To Walk On The Tarmac Like It's the 50s Or Something Airport," or the "You Can Actually Take The Train To This Airport Airport."
Of course, our favorite is the blindingly clear "Not LAX But Still In Los Angeles Airport."
Apparently, though, the Burbankians would object to that last suggestion. Per the Times, Burbank Mayor Bob Frutos said residents have told him they do not want to be "associated" with Los Angeles.
Whatever. We still like Bob Hope.
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This work is only possible with community support. Every investigation, service guide, and story is made possible by people like you who believe that local news is a public good and that everyone deserves access to trustworthy local information.
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