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That Outfit is So L.A.: City to Launch Website to Help Woo Clothing Biz

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In an effort to bring more clothing companies to Los Angeles, Mayor Antonio Villaraigosa revealed today that the city will launch a unique website that will serve as a resource for drawing apparel businesses to L.A.

The website, described as an "online resource guide," is the first of its kind as assembled and operated by a U.S. city, says Villaraigosa's office, according to City News Service. Villaraigosa made the announcement about the forthcoming site while attending an apparel sourcing trade show in Las Vegas with U.S. Department of Commerce Under Secretary for International Trade Francisco Sanchez.

"Our message to apparel companies is simple. If you want it to say 'Made in USA,' make it in L.A.,'' Villaraigosa said. "In a word-of-mouth industry, this tool will make it that much easier to manufacture in Los Angeles."

The site will be made in a collaboration between the mayor's Office of Economic and Business Policy with the Los Angeles Regional Export Council, and should be online in about six months.