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How L.A.'s Classical Station Shot to the Top
So how did classically-based KUSC 91.5 FM become the nation's most listened to public radio station, beating out KCRW (they came in at #4) and other major outlets? It helped when classical powerhouse K-Mozart switched to country music, but some believe a recent change in methodology used by Arbitron, which publishes rankings, is not accurate, reports the Downtown News. Basically, Arbitron switched from journal entries to people meters, which has some calling shenanigans. KUSC is not so sure. “We have a broad coverage area and we have a strong signal, but none of that matters too much unless you have really good programming to put on the signal,” said the station's President.
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You come to LAist because you want independent reporting and trustworthy local information. Our nonprofit newsroom doesn’t answer to shareholders looking to turn a profit. Instead, we answer to you and our communities. We are free to follow facts wherever they lead and to hold power to account without fear or favor. Our only loyalty is to our readers and listeners and our mission: to inform, engage, and strengthen Southern California’s communities.
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