Support for LAist comes from
We Explain L.A.
Stay Connected

Share This

This is an archival story that predates current editorial management.

This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.

News

Here's What L.A.'s 2024 Olympic Logo Looks Like

la2024logoupload.jpg
L.A.'s 2024 logo. (Courtesy LA2024)
Stories like these are only possible with your help!
You have the power to keep local news strong for the coming months. Your financial support today keeps our reporters ready to meet the needs of our city. Thank you for investing in your community.

At a sunset event atop a downtown L.A. skyscraper on Tuesday evening, the committee in charge of leading Los Angeles’ bid for the 2024 Summer Olympics revealed a new slogan and logo for its branding campaign. A few hours later, at midnight on Wednesday morning, LA2024’s new branded website went online to the general public.

Casey Wasserman, the chair of LA2024, says the logo and slogan represent the optimistic personality of Los Angeles, according to a press release. The logo depicts an angel in flight, colored to mimic the tones of the setting sun. The slogan invites the International Olmypic Committee (and the world, but mostly the committee) to “Follow the sun,” to Los Angeles.

"There is no stronger image for our City of Angels than its sunny ideal weather, and there's no stronger metaphor for reinvention than our city's biggest star: the sun," Wasserman said last night, according to KPCC.

Mayor Garcetti also chimed in, describing how “this logo capture's the essence of LA—a soaring belief that through hard work, creativity and ingenuity, we can follow the sun and reach the highest levels of success.”

Support for LAist comes from

Sure, okay, whatever. Los Angeles, optimism, the sun—it all sounds lovely. And the logo, too, is similarly lovely, giving a nice play on the unofficial “City of Angels” title Los Angeles has awarded itself. Considering that some Olympic logos from the recent past have been percieved as, shall we say, questionable, it’s nice to see a logo that really does seem to stem from the perceived character of Southern California.

You can take a peek at the promo video below, and visit the LA2024’s website here. Is it Angeleno enough?