With our free press under threat and federal funding for public media gone, your support matters more than ever. Help keep the LAist newsroom strong, become a monthly member or increase your support today .
This is an archival story that predates current editorial management.
This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.
Inside Danny Trejo's Coffee & Donuts Shop, Serving Up Tequila-Lime And Nacho Donuts
Trejo's Coffee & Donuts is in full soft-open mode. The donut-glaze pink shop on the corner of Highland Avenue and Santa Monica Boulevard, housed in the former Donut Time space (anyone else seen Tangerine? Great movie, right?), started serving customers Tuesday morning at 7 a.m.
“I couldn’t have imagined,” Danny Trejo said in a statement. “Coming from Pacoima, success as an actor and now; not only to make my mother’s dream of owning a restaurant come true, but to have an entire second career! Two restaurants [Trejo's Cantina and Trejo's Tacos], a taco truck [Trejo's Truck], and coffee and donuts, it’s truly a blessing.”
All of this in a year. And this, according to Forbes, is on-track to become a $100 million brand that Trejo and business partner Jeff Georgino plan to expand nationally.
"Here in LA we already have plans for the USC development as well as another restaurant in Pasadena and one in Silver Lake," Trejo told the magazine earlier in May, adding, "We’re growing naturally and every location seems to be doing well. I would love to see two Trejo’s Tacos in Las Vegas, two in San Antonio, Texas and two in New York."
Support for LAist comes from
So, what's in store for you at Trejo's Coffee & Donuts (assuming Trejo doesn't take his machete out on you)? Donuts with flavors like tequila-lime, Mexican hot chocolate, nachos (re: jalapeño and cheddar flavored), cinnamon crumb, tres leches, churro, a vegan option, and even a machete-shaped donut (see above). Pastry chef Diane Crame is running the donut operation. Crame was previously at BOA Steakhouse, The Bazaar, Cookbook, and Patina. As for the coffee (a full one-third of the name, mind you), Trejo's will be using its own blend roasted right here in L.A.
Trejo's Coffee & Donuts is open daily from 7 a.m. to 2 p.m., and is located at 6785 Santa Monica Boulevard in Hollywood. (323) 462-4600.
At LAist, we believe in journalism without censorship and the right of a free press to speak truth to those in power. Our hard-hitting watchdog reporting on local government, climate, and the ongoing housing and homelessness crisis is trustworthy, independent and freely accessible to everyone thanks to the support of readers like you.
But the game has changed: Congress voted to eliminate funding for public media across the country. Here at LAist that means a loss of $1.7 million in our budget every year. We want to assure you that despite growing threats to free press and free speech, LAist will remain a voice you know and trust. Speaking frankly, the amount of reader support we receive will help determine how strong of a newsroom we are going forward to cover the important news in our community.
We’re asking you to stand up for independent reporting that will not be silenced. With more individuals like you supporting this public service, we can continue to provide essential coverage for Southern Californians that you can’t find anywhere else. Become a monthly member today to help sustain this mission.
Thank you for your generous support and belief in the value of independent news.
Chip in now to fund your local journalism
(
LAist
)
Trending on LAist
-
The study found recipients spent nearly all the money on basic needs like food and transportation, not drugs or alcohol. -
Kevin Lee's Tokyo Noir has become one of the top spots for craft-inspired cocktails. -
A tort claim obtained by LAist via a public records request alleges the Anaheim procurement department lacks basic contracting procedures and oversight. -
Flauta, taquito, tacos dorados? Whatever they’re called, they’re golden, crispy and delicious. -
If California redistricts, the conservative beach town that banned LGBTQ Pride flags on city property would get a gay, progressive Democrat in Congress. -
Most survivors of January's fires face a massive gap in the money they need to rebuild, and funding to help is moving too slowly or nonexistent.
Best of LAist