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Sprinkles Luring Shoppers to Black Friday Debut at The Grove With 'Golden Tickets' Baked Into Cupcakes

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The Thanksgiving "EAT" Box from Sprinkles (Lindsay William-Ross/LAist)
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AS IF The Grove weren't already a crowded mecca of consumerism. And AS IF Black Friday isn't the ultimate clusteryouknowwhat of "spirited" holiday shopping. And AS IF people still don't go apeshit for Sprinkles Cupcakes. The newest outpost of the aforementioned Sprinkles will debut at The Grove on Black Friday, and they have another tantalizing and valuable ingredient going into a few of their creations that will make a few lucky shoppers very happy.

Sprinkles is going "Willy Wonka" and will be baking five "Golden Tickets" into five of their cupcakes to be sold throughout the day. (So, um, maybe prod those little goodies a bit before taking them to someone's house for a long weekend treat.) One ticket will be for a $1000 Shopping Spree at The Grove; two will be for $500 Shopping Sprees at The Grove; and another two will be for a “Year of Sprinkles Cupcakes” including a dozen cupcakes per month for each winner.

Doors open at 10 a.m. at the brand new Sprinkles at The Grove on (Black) Friday, November 23. Good luck! (No, seriously. Good luck. It's going to be a madhouse.)