This South Bay ice cream parlor scoops kid-designed flavors

Every year, a South Bay ice cream gives kids the opportunity to turn their ideas into sweet, sweet frozen reality.

Over the years Kansha Creamery’s kids’ flavor contest has yielded all kinds of creations, some featuring hibiscus, others with strawberry lemonade or kinako (roasted soybean powder) — and 2026 marks the competition's 10th anniversary.

The shop is in a strip mall off Western Avenue on the border of Gardena and Torrance, and owned and operated by siblings James Marumoto and Elaine Marumoto-Perez. Their neighbors include a yakitori spot, a ramen shop and a dentist.

The kids flavor contest is a reflection of the owners’ vision for their shop, a space shaped by the people in their neighborhood.

“We were kind of just open to just trying anything,” Elaine said of their first contest in 2015. “We really wanted to just kind of be a part of the community. So it was a good way to do that.”

Putting the community into ice cream

As kids, James and Elaine said they entered Mitsuwa — then Yaohan— grocery store’s annual Mother and Father’s Day drawing contests.

They looked forward to seeing their art displayed in-store and their parents were excited about the free gift card.

Kansha’s contest invites kids 12 and under to submit a drawing of their flavors. James and Elaine weigh the entries’ art, story and likelihood the idea will yield tasty ice cream.

One of the winners in 2023 was Wafu-Wahoo Japanese Memory by Kairi Kitagawa. The flavor is so popular, Kansha’s made it on-demand for wedding orders. “ It's like super cool, the fact that they're like making my ice cream [at] special events,” Kairi said. “I feel, like, really happy about that.”

(

Mariana Dale

/

LAist

)

Kairi, now 15 (back left) said he was inspired by a summer trip to Japan where he toured a mochi factory. His sister Sayana, pictured here with his mom, won the kid’s flavor contest in 2018 with Love Love Strawberry Heart.

(

Mariana Dale

/

LAist

)

Korra entered the contest several times before winning with Winter Chip in 2024. “I really [like] mint chip and I thought about winter,” she said. “I thought of snow.. and the marshmallows were like the same colors.”

(

Mariana Dale

/

LAist

)

Korra's mom, Winnie, estimated she bought more than 30 pints of the flavor to share with family and friends.

(

Mariana Dale

/

LAist

)

Elaine remembered a submission from a few years ago that proposed an ice cream flavored like rain on pavement.

“That is so beautiful and so artistic, but we cannot make that flavor,” she said.

Other times, the contest doesn’t align with the right season for a particular ingredient.

Once they select the winners, James is responsible for making them a reality.

“It's more stressful than like a regular day,” James said. “Because I don't want to let the kid down. I also don't wanna let the parents down.”

Opening a South Bay ice cream shop 

Before James and Elaine opened Kansha in 2015 they rotated between part-time jobs. Elaine nannied and taught piano. Both worked at local restaurants.

They donated part of what they made to charity, but wanted to do more.

“Kansha means gratitude in Japanese,” Elaine said. “We kind of wanted to embody that in our business practices.”

James and Elaine way back when.

(

Courtesy Instagram

/

@kanshacreamery

)

They chose an ice cream shop, in part, because they wouldn’t need additional employees and they said there were few options for frozen treats in the South Bay at the time.

James taught himself to make ice cream from books and emails with other makers. Early flavor experiments included mustard and straw.

The organic ice cream base for every flavor is from Northern California’s Straus Family Creamery. Some of the store's best-known flavors, including matcha, draw on their Japanese heritage and the area’s Asian diaspora.

The flavors rotate frequently, but the Mr. Universal — vanilla ice cream with caramel and oatmeal cookies — is always on the menu.

The flavors rotate frequently, but the Mr. Universal— vanilla ice cream with caramel and oatmeal cookies— is always on the menu.

(

Mariana Dale

/

LAist

)

It represents “the humble and the rich,” James said. “Anyone can enjoy it.”

The business survived the pandemic by switching from in-store scoops to pints-to-go.

“It's kind of a miracle,” Elaine said. “We believe in God and so we're like, ‘this is God's story and he's been taking care of us this whole time.’”

On a recent afternoon, the shop’s customers included friends catching up over cones, a grandmother and granddaughter, and school age kids doing homework and playing Jenga.

After more than a decade in business, Elaine and James are still the primary employees. Their cousin helps out on the weekends.

(

Mariana Dale

/

LAist

)

“They want you to stay,” said Winnie Laurel, a regular who lives nearby. “It's not a turn and burn, you know, type of place.”

Elaine greeted many people personally — asking about their kids or a recent concert they’d attended.

She said the siblings have grown more confident and more connected to the community over the years.

“The job before was, kind of like, to give the product to the person,” Elaine said. “But now… I feel more like a host of this place and make people feel comfortable.”

They also give back: Within six months of opening, Kansha had donated more than $10,000 to feed children in need. The shop now reports their lifetime giving tops more than $550,000.

The 2026 kids’ flavor contest winners 

About two dozen kids entered the contest this year.

Charlotte's reaction to her first bit of Ooey Gooey Greatness? "Oh, that's good!"

(

Mariana Dale

/

LAist

)

The hue of 8-year-old Charlotte Hosmer’s painting of a gold-brown scoop of Oooey Gooey Greatness caught James’ eye.

“ It's hard to capture the color of salted caramel, and that was like the perfect color of salted caramel,” James said.

Hosmer envisioned the flavor as a combination of hot fudge, caramel (the Ooey Gooey) and chocolate chips.

“The greatness came from 'cause I thought I was gonna be great,” Charlotte said.

After more than a decade of making ice cream, James can reference the shop's encyclopedia of past flavors for techniques to create the kids’ ideas.

Amaya Ingram's initial reaction to tasting Golden Zoeycolada for the first time?  "I think it's really good!"

(

Mariana Dale

/

LAist

)

Take the second winner, Golden Zoeycolada— piña colada with pineapple chunks and shortbread cookie— which borrows techniques from a previous Taiwanese pineapple cake ice cream.

Creator Amaya Ingram, 6, was inspired by her favorite fruit and the breakout song from “KPOP Demon Hunters.”

Zoey, the rhyme-spitting star from Burbank, is Amaya’s favorite of the trio and what she dressed up as for Halloween last year —  “She looks a lot like me. Like she has bangs. I have bangs.”

“ I worked so hard on this flavor,” Amaya said. “ I did drawing and thinking and writing and typing.”

How did winning feel?

“Amazing."

Elaine said she hopes the kids who participate feel like their voice matters.

“ Even if you don't win, it's like you made something that you're excited for,” James said. “And you have a chance of something good happening.”

Afterall, everyone who entered gets a free scoop at the shop this week.

Thanks to Cindy Ujiiye for translation help