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Food

Smokin' Cheddar BBQ Doritos, You've Changed My Life!

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Wake up and look around you! There's a war going on. It's not some piddling scuffle over oil in a distant, dusty land. This is a serious battle that's playing out in supermarkets and convenience stores across America. While the mainstream media hypes up fluff like governmental corruption, attorney firings, the collapse of the subprime lending market and the floundering Iraq War, some of us in the blogosphere are covering the issues that truly matter.

I'm referring, of course, to the Fight For The Flavor, a battle between two newly introduced flavors of Doritos. On one side you have Wild White Nacho Doritos, a bland, salty concoction that tastes like... nothing. On the other side you have Smokin' Cheddar BBQ Doritos, a tangy, slightly sweet, slightly spicy chip that may be the epitomy of Frito-Lay cuisine.

It was love at first bite when I discovered these in a Mojave 7-11 a few short weeks ago. Already I can't imagine living without them. These chips are so freakin good I thought I was going to weep with ecstasy, when I first tried them. Finally, the flavored tortilla chip of my dreams! I have a passion for these chips that borders on mania.

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But Frito-Lay's success in creating Smokin' Cheddar BBQ Doritos is matched only by its failure with Wild White Nacho Doritos.

Can you get more oxymoronic than putting the words "wild" and "white" together? White food conjures visions of rice, tofu, potatoes, daikon radishes and vanilla ice cream -- all worthy foods, but hardly a burst of wild taste sensation. Honestly, if it weren't for their name, I would never know these things were supposed to taste like white cheddar.

This spring you have a clear choice. Only one chip can win. When your taste buds demand satisfaction, choose Smokin' Cheddar BBQ Doritos.

And as they say in politics, vote early and vote often!