Last summer a riot of neon notified Burbank that there was a new store in town and it was all about fun! Rocket Fizz is here to bring back the candy and sodas of childhood, as well as hard-to-find local products. They even have a wide assortment of obscure diet sodas.
Partners Jack Cross, whose career in the field of body shops shows in his retro design, and pizza shop owner Luke Jacobeli have created a wonderland of nostalgia. Customers wander around exclaiming, "No way!" "I haven't seen this since I was a kid!" "They have apple Abba Zabbas!" Really, did you even know they had apple Abba Zabbas?
Cross and Jacobeli chose Burbank as their store location because in many ways Burbank is a retro town, with its ancient shops, Googie signage, and of course Bob's Big Boy. There is a patio in the back on which to enjoy your drinks and chocolate cigarettes, and they are planning to start showing B Movies there, something to foster a sense of community in the neighborhood. Rocket Fizz is open from 11am to 9pm weekdays and 10pm on weekends, but sometimes they are open even later, which saved a certain LAister from an uncertain fate last Christmas Eve.
