Santa Monica's Food Truck Lot a Rousing Success on Day One, but Shut Down by City on Day Two [Updated]
A little after 7 p.m., some eight hours after cooking non stop, Sumant Pardal of the India Jones Chow Truck was completely out of food. He was wiped out, his eyes were glazed and he was ready for a well deserved break. "Good day?" we asked. His eyes widened. "Yes!" he exclaimed as enthusiastically as possible as he finally sat down for the day.
It's safe to say that yesterday's "soft opening" of the new Santa Monica Gourmet Food Truck Corner was a huge success. Not only did Pardal run out of food, so did John Bowler of Barbie's Q. From 11 a.m. to 8 p.m., a constant stream of people entered the lot, located at Santa Monica and 14th, to order food from a handful of trucks.
The success was due partly to the media attention and Twitter (it appears we broke the story) and partly to its visible location along busy Santa Monica Boulevard. The sign announcing on-site parking helped a lot, too.
Behind this possible new trend for food trucks--that trend would be permanent spaces for mobile eateries to share--is the non profit Southern California Mobile Food Vendors Association (SCMFVA) and the property owner, Steve Taub.