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Celebrity butcher Dario Cecchini was in town at MOZZA for a beef butchery demonstration, and People for the Ethical Treatment of Animals thought the demo was the perfect opportunity to bring the message of veganism to the masses.
"The world's most famous butcher is giving a demo, and we feel like butchers shouldn't be celebrities," PETA campaigner Matt Bruce said.
Model Meggan Anderson stripped down to the absolute legal minimum of clothes to avoid trouble with the law (she assured me police had been by earlier and gave their wholehearted blessing to the permitted protest). She covered her nearly-nude body with the phrases used to describe each of the parts that are butchered on animals, like "shoulder," "chuck" and, of course "rump."
Another fellow vegan Ben Schneider kept his clothes on, but he protested animal cruelty with a sign saying, "All Animals Have the Same Parts."
