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Hanukkah FAIL: Whole Foods on Fairfax Celebrates Festival of Lights with Passover Food

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Whole Foods wants to wish its Jewish clientelle a happy holiday this season — except it's the wrong holiday. Heeb Magazine spotted this confused display at the Whole Foods on Fairfax.

The display promised "Hanukkah Favorites" but instead of gluten-free flour for latkes or organic ingredients for sufganiyot, the display offered up the bread of affliction. Nice try, Whole Foods, but matzo is for that other Jewish holiday you might have heard of called Passover. I know you're really confused, but you can keep the matzo display in storage until around the time you bring out the agave-sweetened chocolate bunnies.


Photo by Lara Rabinovitch used with the permission of Heeb Magazine