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OMG Squeeee! Hello Kitty & Friends Descend on Yogurtland

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Are you ready for cuteness overload? When you mix adorbs Sanrio characters like Hello Kitty with frozen yogurt, well, it just doesn't get much sweeter. Anaheim-based froyo chain Yogurtland recently announced their match-made-in-heaven pairing with Sanrio for a six-week long special promotion where HK characters will be integrated into their 130 locations.

Cups, spoons, and merch for sale are available starting tomorrow, and you can also swirl up a cup of yogurt and toppings as suggested by the characters, like Chococat's Dutch Chocolate with Peanuts.

To get the party started, the Beverly Connection location held a brief celebration today. LAist Lifestyle Editor Julie Wolfson headed over to the party to check out the very colorful scene.