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Soft-Serve Sanrio! Yogurtland Announces Hello Kitty Partnership
Keroppi at Sanrio's 50th Birthday Bash at the Barker Hangar (Photo by Lisa Brenner / LAist)
Anaheim-based frozen yogurt chain Yogurtland has announced it will partner later this month with Sanrio, home of Hello Kitty, Keroppi, Chococat, Badtz-maru, Deery-lou and pretty much everything else cute in the universe.
Expect Hello Kitty spoons and cups in stores later this month in some Yogurtland's 130 locations as well as featured Hello Kitty merch, according to the OC Register. Said Larry Sidoti, the chain’s vice president of development and operations, “There’s a lot of cultural compatibility between the two companies—especially in business practices,”
The launch party will be held July 20 at the Beverly Connection store.
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But the game has changed: Congress voted to eliminate funding for public media across the country. Here at LAist that means a loss of $1.7 million in our budget every year. We want to assure you that despite growing threats to free press and free speech, LAist will remain a voice you know and trust. Speaking frankly, the amount of reader support we receive will help determine how strong of a newsroom we are going forward to cover the important news in our community.
We’re asking you to stand up for independent reporting that will not be silenced. With more individuals like you supporting this public service, we can continue to provide essential coverage for Southern Californians that you can’t find anywhere else. Become a monthly member today to help sustain this mission.
Thank you for your generous support and belief in the value of independent news.
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