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Soft-Serve Sanrio! Yogurtland Announces Hello Kitty Partnership

Keroppi at Sanrio's 50th Birthday Bash at the Barker Hangar (Photo by Lisa Brenner / LAist)
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Anaheim-based frozen yogurt chain Yogurtland has announced it will partner later this month with Sanrio, home of Hello Kitty, Keroppi, Chococat, Badtz-maru, Deery-lou and pretty much everything else cute in the universe.

Expect Hello Kitty spoons and cups in stores later this month in some Yogurtland's 130 locations as well as featured Hello Kitty merch, according to the OC Register. Said Larry Sidoti, the chain’s vice president of development and operations, “There’s a lot of cultural compatibility between the two companies—especially in business practices,”

The launch party will be held July 20 at the Beverly Connection store.