Memo From Fast Food CEO Jack Box: Time For a Makeover!
You might think it's just fast food, but for national chain Jack in the Box, image is everything. The company is announcing today via iconic "mouthpiece" CEO Jack Box they are embarking on "a major brand overhaul that includes a new modern logo, the debut of sliders and a makeover at more than 2,000 restaurants," according to the OC Register's Fast Food Maven. Rumors swirled about logo changes last year when they tested new signage at locations in San Diego, where the restaurant began in 1951 and remains headquartered today. CEO Jack hasn't been "seen" since the SuperBowl, when he was hit by a bus, stirring fears among fans and loyalists that the sphere-headed spokesman would be gone forever. Something tells us, though, most people won't care what the logo looks like as long as they can still get two tacos for 99 cents!