Real, Legit Cronuts™ Come To Los Angeles For The First Time
It's happening: real, actual trademarked Cronuts™ are coming to the City of Angels for the first time this Saturday.Chef Dominique Ansel has announced that his oft-imitated, super-viral creation will go on sale for one day and one day only at a pop-up being held at Barneys New York at the Grove. The sale starts at 10 a.m. and will continue until 2 p.m. (or sooner if the Cronuts sell out). There's a different flavor cronut every month, and March's will be Milk & Honey with a lightly-scented lavender sugar. They sell at $5 a pop (and more on the black market). The proceeds will be going to charity.
Cronuts are still going strong nearly a year after their creation. New Yorkers were still lining up around the block to get their honeys the name-brand pastry this Valentine's Day, and recently a dozen cronuts being auctioned off for a charity sold for $14,000.
But will Los Angeles appreciate the real thing? (And an even bigger question: will we brave the rain?) The SoCal market is already saturated with knock-offs that sprung up nearly a year after the hybrid pastry made its debut in NYC last spring.
Perhaps. Angelenos have been known to stand in line for hours just to get some warmed-over coffee and pastries from Vons. We might suggest a different approach for marketing on the West Coast: Dumb Cronuts™ has nice ring to it.