It's Sweet to be Square
With the holiday season right around the corner, it's time to start thinking about gatherings, celebrations, indulgences, and treats. Of course, sometimes we get in a holiday rut; the same old-same old cookies, cupcakes, and pies. LAist recently got tuned into a truly delicious alternative, the Los Angeles based Sweet Square, who make really scrumptious squares and bars available by order. We were lucky to sample some of their four-cornered fare, including the Oatmeal Fruit Squares, the S'mores, their fudgy Brownie, and, our favorite of the bunch, the Peanut Butter and Jelly.
Sweet Square is run by Samantha Page and Camilla Yates, who were kind enough to answer a few of our "hard-edged" (get it?) questions.
LAist: Why squares?
Samantha and Camilla: Samantha started making Magic Cookie Bars for friends’ birthdays. They were more popular than any other treat she had made for them before. When one party go-er said, “This tastes like my childhood,” it was a light bulb moment for us. We had been trying to come up with a dessert concept that set us apart from everything else out there, and we knew that bar cookies were it.
Angelinos are crazy about cupcakes and freak out about fro-yo, so where do squares fit into the picture?
We felt the dessert market was flooded with cupcakes and frozen yogurt. Los Angeles is a city that has seen everything and then some; we wanted to present something to customers that was just as tasty but hadn’t really been done before. At most bakeries you can find any number of round cookie varieties, but brownies and lemon squares are usually the extent of their bar cookie repertoire. It seemed to be an untapped area in desserts. We wanted to take it one step further and come up with bar cookie varieties people hadn’t seen before.