I got a golden ticket to tour Thrifty's ice cream factory. Here's what it was like

My grandfather, Charles Echternacht, came of age during the Great Depression, and it never left him. I don't think I ever saw him eat at a restaurant. But there was one exception: a boxed pint of Thrifty Ice Cream, orange sherbet or Rocky Road, that my grandmother, Betty, would bring home during her weekly shopping trips. He'd share it with us when we visited their house in Belmont a few times a year.

For many Angelenos, Thrifty Ice Cream stirs a kind of multigenerational nostalgia that's increasingly rare, with memories of summer, family trips, or weekday treats. In summer 2025, when Rite Aid announced it would close all of its locations, there was a howl of despair — how could the ice cream of our youth disappear? People made their case for favorite flavors — Black Cherry, Mint Chip, Medieval Madness — and reminisced about the cool, weird scooper shape and how much they appreciated the truly thrifty prices.

But Thrifty Ice Cream did not melt away. Instead, an investment group tied to Monster Beverage Corporation executives stepped in with a $19 million purchase, and now sells the iconic containers in supermarkets and a few scattered scoop shops. For many, the brand's continued existence since its start back in 1940 feels like nothing short of a miracle.

So when I got an email recently inviting me to tour the factory — SoCal's version of Willy Wonka's Chocolate Factory — it was as if I'd received my own golden ticket. (The brand is expanding onto Shakey's Pizza Parlor menu.)

75,000 gallons a day

When I saw the address, I was surprised to realize that I’d driven past it more times than I could count. It is located in El Monte, only a few neighborhoods over from my hometown of Whittier, off Rosemead Boulevard. The plant has been there since the 1970’s, having moved from its original location in Hollywood. Off a little stretch of winding industrial road, it’s not really visible to passersby until you pull up in front and see their modest signage.

Tim Briggs, a longtime quality assurance manager at Thrifty Ice Cream, leads a tour of the plant's production floor.

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Gab Chabrán

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LAist

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Leading the tour was Tim Briggs, the quality assurance manager, who's worked there since the '80s. He had a long white beard (enclosed in a hairnet that matched the one on his head), and a warm smile, like Santa Claus if Santa had grown up surfing and listening to rock 'n' roll. He wore a custom white coat, embroidered with the Thrifty logo and his name, and walked about with a quiet pride.

I was fitted with a synthetic hairnet, just like the one Briggs wore, and led onto the production floor — the most visceral part of the whole tour. I couldn't believe I was standing on what felt like hallowed ground. If the tasting room was Wonka's chocolate room, this was the factory floor — conveyor belts running in every direction, workers pouring dried milk into massive steel vats, machinery loud enough to feel in your chest.

It's staggering, watching it happen. The plant employs nearly 100 people, though only a handful were on the floor the day I visited — this small crew cycling through Thrifty's current lineup of 64 flavors, based on the month's demand. At full capacity, the plant can turn out up to 75,000 gallons of ice cream a day — something like 2 million scoops, if you're counting. Rocky Road is always saved for last. It's the only flavor in the lineup that isn't kosher, Briggs explained — the marshmallows contain gelatin from animal by-products — which means every line has to be fully cleaned before production can start again.

That day, they were mixing Chocolate Malted Krunch. I'd never been much of a fan before, but once I caught the smell of fresh malt going into the mix — and watched the little white balls that give it its crunch get shot through metal piping before being folded into the rest of the ice cream — I understood the appeal. It's officially my next purchase.

Small malt balls await mixing into a fresh batch of Chocolate Malted Krunch on the production line.

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Gab Chabrán

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LAist

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Watching it all come together, I thought of the old Mister Rogers' Neighborhood episode where he tours a crayon factory — big vats of raw material, slowly turning into something wonderful.

Tasting memories 

Eventually, we were led to a small tasting area, where a cooler of tubs sat ready to be scooped. Behind it were two rolling coolers decked out in Thrifty ephemera, and on top sat a row of boxed pints. As I looked closer, I realized they were vintage containers, just like the ones my grandfather used to share with my brother and me. And there it was: Rocky Road. I found myself studying the font, the imagery, getting lost in my own little palace of nostalgia.

A vintage Thrifty Rocky Road box, priced at 79 cents for a half gallon — the same flavor Gab Chabran's grandfather used to bring home.

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Gab Chabrán

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LAist

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It was around that point that Briggs pulled out a small photo album of glossy photographs from when the factory was first built, in the same sepia-toned style as the photos that hung on the walls around grandparents' house.

While I didn't sample any Rocky Road this time around, I did get to try some Chocolate Malted Krunch fresh off the line — some of the softest, creamiest ice cream I've ever had. I also sampled their Red, White and Blue sherbet, along with their new Circus Animal Cookie flavor, another one that pulled at the heartstrings for anyone who grew up eating the actual cookies from Mother’s back in the day.

An employee holds open a photo album of archival images from the plant's early years in El Monte.

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Gab Chabrán

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LAist

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After completing my visit, I'm still in awe of what I witnessed that day, off that stretch of Rosemead Boulevard I've driven past countless times. Except now I know exactly what's there — a piece of SoCal history that has touched so many, and continues to, generation after generation, one scoop of Rocky Road and Chocolate Malted Krunch at a time.