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Persian Restaurants In LA Offer Solace And Connection For A Difficult Nowruz New Year, As Women-Led Protests Continue In Iran

A woman with dark hair, wearing a black and white check dress and black cardigan, leans on the side of a door. The restaurant name Attari is above in English and Farsi
Parvin Sadaghiani opened Attari Sandwich in 1978 with a desire to provide comfort and a piece of home to the Iranian community.
(Samanta Helou Hernandez
/
LAist)
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The arrival of spring brings new beginnings. For millions in the northern hemisphere, including Iranians, it coincides with a new year. Nowruz, meaning “new day” in Farsi, is on Monday, March 20. But as Iranians gather for the traditional Nowruz meal of sabzi polo ba mahi — herbed rice and fish — celebrating may not be on the table as the unrest in Iran enters its sixth month.

Decades-long brewing tensions between the Islamic Republic and the people of Iran hit a boiling point when a 22-year-old Kurdish-Iranian woman, Jina Mahsa Amini, died on Sept. 16, 2022 in the custody of the Islamic Republic’s “morality police” for allegedly wearing an improper headscarf. What began as protesters pouring into the streets evolved into an uprising led by women and girls demanding freedom and an end to the current regime.

Iranians in the diaspora have been amplifying the voices of the protesters through a variety of ways, including solidarity protests, posts on social media, and billboard campaigns, to name a few.

In the Los Angeles region, home to the largest community of Iranians outside of Iran, restaurants have also been feeding the movement.

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Fueling the revolution

For Saghar Fanisalek, chef and owner of Taste of Tehran — a cozy bustling Persian restaurant in what's known as Tehrangeles (Westwood) — food has been serving as a conversation starter with her non-Iranian customers.

“After this revolution, they actually come to me personally and say, ‘We love you, we love your food, we love Persian food, what’s going on in Iran?’ This has a big impact. All of us have an obligation to be, somehow, the voice of Iranians. I am the voice of Iranians, and my food is the voice of the culture of Iran,” said Fanisalek, who opened the eatery in 2013.

From organizing and attending protests to showing support via social media, Fanisalek has been fueling the movement to the point that people call the restaurant asking when and where the next protest will be held.

“As someone who introduces my food, I have to introduce my culture. I have to introduce what’s going on in my country. And I have to tell them what I’m feeling about that,” said Fanisalek.

Two photos next to each other; on the left, a white plate has salmon with salad on one side and herbed rice on the other, with a slice of lemon; on the right, two halves of a chicken wrap lie next to each other, with fries in the background.
Left: The sabzi polo ba mahi at Sadaf Restaurant is a traditional Nowruz meal of herbed rice and fish. Right: The juicy chicken kabob wrap at Sadaf Restaurant showcases the eatery's blend of modern and traditional.
(Samanta Helou Hernandez
/
LAist)

In the San Fernando Valley, many of Sadaf Restaurant's non-Iranian customers have been pledging their support and asking about the situation in Iran as well.

“We try to continue to raise awareness for others. We try to educate those who don’t know about it — like non-Iranians — if they’re not understanding what it’s about,” said Sadaf Nezhad, owner of Sadaf Restaurant in Encino and Thousand Oaks.

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Restaurants providing solace

Despite the Islamic Republic’s tactics to silence protesters — such as shutting down the country’s internet, shooting and killing hundreds of protesters, and imprisoning thousands — the uprising has continued. But so have feelings of heartache and helplessness felt by those outside of Iran. Restaurants serve as a place of healing and community, especially during protest days.

Men and women sit around a big table with a white tablecloth, engrossed in talking to each other. There are arches behind them in the dining room
Sadaf Restaurant, one place where the Iranian community can come together
(Samanta Helou Hernandez
/
LAist)

“It’s therapeutic to come and sit with like-minded individuals from your same background, feeling the same pain, to just sit together and even just have tea, or some rice, or a full meal, some dessert, anything, just to say, 'ham dardeem', I get you. But, at this moment, let’s enjoy this together,” said Nezhad.

New to Iranian cuisine?
  • Popular dishes to try

    • Khoresht Ghorme Sabzi (herb stew): sauteed herbs, seasoned beef or lamb, and beans, served with rice or tahdig (crunchy, crispy rice from the bottom of the pot). 
    • Chelow Kabob (rice with grilled meat): rice with barg (filet mignon beef), koobideh (ground beef, chicken, or lamb), or jujeh (chicken chunks),
    • Sabzi polo ba mahi (herbed rice and fish): served on the eve or first day of Nowruz.

In addition to ham dardeem, an understanding of sharing the same pain in Farsi, Nezhad has noticed a camaraderie between her customers as they walk in wearing red, white, and green t-shirts after a protest. There’s a different connection among customers as they pat each other on the back and share pictures.

A diptych: on the left a top down photo of a white plate full of green herbs, chunks of white onions, and red and white radishes. on the right a stand with a long, rectangular banner with a photo of a protest, the shape of Iran with the colors of the flag, and words in Farsi.
Right: A sign in support of the Iranian uprising with the words "Women, Life, Freedom" in Farsi at Sadaf Restaurant in Encino. Left: Sabzi Khordan is an Irania side dish served with any meal that features fresh herbs, raw onions, and radishes.
(Samanta Helou Hernandez
/
LAist)

Even though Nezhad was born and raised in Southern California, she feels at home whenever setting foot on Iranian soil during summer trips. Nezhad grew up in the hustle and bustle of her father’s restaurant, Darya Restaurant, a traditional Persian restaurant in Santa Monica and Orange County. She worked there for years, graduated with her master’s in business administration, and opened Sadaf Restaurant in 2011 with the help of her dad and uncle. Sadaf Restaurant is known for a blend of traditional and modern with its juicy chicken kabob wraps and fries in a dining room of refurbished wood arches complemented by Persian calligraphy.

a woman with close cropped dark hair and glasses, wearing a chef's top, stands in a restaurant kitchen, carefully placing vegetables on a plate. Behind her, another man, wearing a black baseball hat and white apron, cooks on a stove
Chef Saghar Fanisalek prepares a Persian quinoa salad at her restaurant Taste of Tehran in Westwood.
(Samanta Helou Hernandez
/
LAist)

Fanisalek was also inspired by her father as she watched him cook with the vegetables from the back yard. In 2000, she moved to the United States with only $200. After working in the hospitality industry for more than a decade and graduating from Le Cordon Bleu, she opened Taste of Tehran. The restaurant has been attracting big appetites and bigger crowds with Fanisalek's signature of adding a modern approach to Persian cuisine with dishes like the lentil quinoa salad. Although she acknowledged neither chef school nor opening a restaurant would be possible if she lived in Iran, there were still challenges in the States.

“I carry the title of being LGBTQ which is harder for Iranians. It doesn’t matter if you're in Iran or here. It’s still somehow hard in the community to come up as an LGBTQ and open a business,” said Fanisalek, who’s been featured on Anthony Bourdain: Parts Unknown, Top Chef, and in the Los Angeles Times’ 101 Best Restaurants in L.A. list for four consecutive years.

Three photos side by side show a white bowl with a quinoa salad, a black tea in a clear glass mug and a plate with a beef kebab surrounded by carrots, cucumber, a seared tomato and yellow rice
The Persian quinoa salad, traditional Persian tea, and the beef koobideh plate at Taste of Tehran in Westwood.
(Samanta Helou Hernandez
/
LAist)

Taste of Tehran has become a hub where protesters congregate for hours as the aroma of charbroiled beef koobideh kabob rises as the ground beef grills on an open flame.

Learn more about the current uprising in Iran
    • Center for Human Rights in Iran is an independent, nonpartisan organization working to protect and promote human rights in Iran.
    • Middle East Matters is a youth-run non-profit organization dedicated to amplifying stories, advocating for human rights, and assisting disadvantaged people in the Middle East.
    • #cookforIran is a global movement raising awareness for the people of Iran through food.

“I never see that unity and kindness of Iranians together. It was the only time I’ve seen people sharing a table with each other and sharing a story with each other,” said Fanisalek.

Food is love in Tehrangeles

Providing the community with solace during hard times isn’t new for Attari Sandwich Shop, a sanctuary and the site of “Persian Square” in Tehrangeles.

“When the protest ends, it’s very busy. Some people are sad, some are crying, but once they sit, have tea, eat, talk about what’s going on, they calm down,” said Parvin Sadaghiani, chef and owner of the restaurant.

Two photos; on th left a wrap-like sandwich shows meat and tomatoes inside bread; on the right, a white bowl of soup is topped with crispy noodles and herbs
The famous tongue sandwich and Oshe-Reshte, a Persian soup made of lentils, chickpeas, kidney beans, noodles, and herbs at Attari Sandwich in Westwood.
(Samanta Helou Hernandez
/
LAist)

Before opening the eatery, she managed a convenience store and coffee shop on the same site as her current eatery. It was owned by Afsar Attr, an Iranian woman who wanted to provide the newly immigrated community with comfort.

“All the work Afsar did was for the Iranians who had recently moved from Iran. They were all worried and had problems. Afsar wanted them to have Iranian things in the store for them to be reminded of Iran,” said Sadaghiani.

A portrait of an older woman with redish, brown hair wearing a black sweater and pants/. She sits at a black metal chair. Behind her there's a palm plant and a square sign attached to the beige wall with the City of Los Angeles seal that reads "Persian Square" and "Site of the beginning of the Persian business community in Los Angeles beginning in 1974."
Parvin Sadaghiani opened Attari Sandwich in 1978 with a desire to provide comfort and a piece of home to the Iranian community.
(Samanta Helou Hernandez
/
LAist)

The two women later opened Attari Sandwich Shop with the purpose of providing students, especially Iranian UCLA students, with healthy, nourishing food. After four decades, Sadaghiani still gets to the restaurant early in the morning to make their famous tongue sandwiches and Oshe-Reshte, a Persian noodle soup, with love. She’s a second mother to many of the students she’s fed over the years, who are now bringing their kids to their second home.

For Sadaf Nezhad, the movement has also had certain pressures. Although she supported the movement personally and through Sadaf Restaurant’s social media, she was attacked on social media by another woman for not posting enough about the uprising on the restaurant page. After posting a message to uplift the community, she received messages from others who had also been on the receiving end of such comments. She has since supported other Iranians who have been shamed because of their livelihood.

“This is a women’s movement. Us as women, we’re so grateful and blessed to be living in a country where we’re free to express our words, and our feelings, and have that freedom. Let’s all stick together, back one other, and not shame one another, not bully one another. Instead, let’s pull our sisters up to a higher standard,” said Nezhad.

A diptych: On the left a photo of an Iranian woman with long dark hair and a silky patterned blouse. Her image reflected in a mirror on an altar with candles and flowers. On the right there's an altar with multiple white candles on a metal stands, and cylindrical stands with round tops where various objects like flowers, water bowls, and metal dishes sit.
Sadaf Nezhad, owner of Sadaf Restaurant in Encino and Thousand Oaks, stands near her restaurant's Nowruz Haft-Sin celebrating the Iranian New Year and the coming of Spring.
(Samanta Helou Hernandez
/
LAist)

As part of the Nowruz celebration a haft-sin was set up at Sadaf Restaurant, the table display is made up of seven items that start with the letter S in Farsi. The items symbolize virtues brought to the new year festivities. This year it bears a double meaning for those who continue feeding the movement, with a touch of hope for the new year.

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