Victor Villa brought his taco cart to Bad Bunny's Super Bowl Halftime performance.
Los Angeles residents likely know the name — Villa's Tacos is an award-winning taco business based in Highland Park. Villa began in his grandmother's front yard and now has brick-and-mortar locations in Highland Park, off Figueroa Avenue, and at Grand Park in downtown Los Angeles.
The restaurant has won L.A. Taco's Taco Madness championship three times (2021, 2022 and 2024) and earned a Michelin Bib Gourmand award for three consecutive years for its signature quesotacos. Villa previously appeared on LAist's AirTalk in August 2025.
A celebration of Latino culture
The entire performance was a celebration of Latin American culture's prominence in the United States, with Bad Bunny taking a moment to recognize Spanish-speaking countries worldwide.
Villa appeared during the opening number, "Tití me preguntó" from Bad Bunny's 2022 album "Un verano sin ti." In the sequence, Bad Bunny visits a piragüero cart — piraguas are iconic Puerto Rican shaved ice treats shaped like pyramids — before the camera pans to Villa and his cart, where Bad Bunny hands him the frozen treat. The moment bridges two beloved Latin American street food traditions: Puerto Rico's piraguas and L.A.'s taco culture.
'An absolute honor'
After the performance aired, Villa took to Instagram to express his thanks and call it a historic moment, He traced his journey from selling his first taco more than eight years ago to the Super Bowl stage.
"I want to give a huge thank you to @badbunnypr for hand selecting me & allowing me to represent my people, my culture, my family & my business," Villa wrote on Instagram.
'A product of immigrants'
As a first-generation Mexican American, he dedicated the moment to the immigrants who made it possible, emphasizing that Villa's Tacos is a product of immigration and that he is honored to represent his culture and all taqueros and Latinos everywhere. The post closed with shoutouts to Puerto Rico, Mexico, and all Latinos.
In August last year, Villa appeared on a Food Friday segment on LAist 89.3's AirTalk, bringing his freshly cooked tacos for host Josie Huang.
