Dunkin' Donuts Wants to Dominate Starbucks: So Is NOW The Time For L.A. Locations?
This could be great news for Los Angeles, or double the hurt: Dunkin' Donuts has (re)announced they plan to double their U.S. locations over the next two decades. But whether any of those locations will be in Dunkin' Donuts-denied Los Angeles remains to be seen.
"The coffee and doughnut chain currently operates nearly 7,000 stores nationwide," notes CNN Money.
The thing is, the whole "double the locations" isn't really news (although it's all over the news today)--the company said as much last year.
What is news is what they've done to change how they're doing business from here on out: In a statement issued yesterday, Dunkin' Donuts explains "they ha[ve] signed a long-term, performance-based agreement for [National DCP, LLC (NDCP), a Dunkin' Donuts franchisee-owned cooperative] to be the exclusive supply chain provider for all Dunkin' Donuts restaurants in the continental United States." Basically what they've done is found a way to make it easier to franchise new locations.
The theory is that DD is aiming to take over Starbucks in terms of market share. To do that, well, they'd certainly have to come to Los Angeles. Right?