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Duff Goldman Opening Make-Your-Own Cake Shop in L.A. So You Can Live Out Your Food TV Fantasies
For those of you harboring a fantasy to create a cake just like they do on the teevee, you might want to head to Duff's Cakemix, a make-your-own cake shop from Food Network cake star Duff Goldman.
Cakemix is located next to Goldman's Charm City Cakes West, the first expansion location of the bakery behind the fanciful fondant creations as depicted on the reality TV series "Ace of Cakes." The bakery isn't open to the public (but they've been making stuff, like the ginormous custom cake for the "Battleship" premiere; we hope the cake was more well-received than the film) and Cakemix is expected to open later next week, according to the L.A. Times.
The cakes or cupcakes are pre-made and come in a variety of flavors, but what you will be at liberty to do is decorate to your heart's desire (or get a shop employee to "help" you). So, yeah, it's pretty much the Build-a-Bear or Color Me Mine of dessert.
Speaking of, Goldman explained the clearer and more immediate benefit of spending some time in his shop versus the aforementioned pottery studios, reports the AP: "With the pottery places you've got this plate sitting around for a while," he says. "With this, you make a cake, you take it home, you invite a bunch of friends and you eat it."
The shop is outfitted with a decorating area where customers can drape your cake in fondant, dab it with paintbrushes, slap it with some cake "tattoos", or make it edgy with airbrush graffiti. (BTW, Goldman is a former graffiti artist.)
And, calling all bachelorettes who can't have their "offensive" parties at The Abbey anymore: Goldman says he fully expects bridal parties to be a big part of the shop's clientele.
What's it going to set you back?
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Prices will start at $36 for a cake and all the decorating accessories, or $18 for four cupcakes. In addition, Duff's Cakemix will also offer fully decorated cakes for purchase, Goldman says, and to-go kits that contain everything a person needs to decorate at home.
The L.A. Cakemix will be the first in what Goldman hopes to be a national chain.
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