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Bring A Bud To Beer Belly And Get A Craft Brew For A Penny
On Super Bowl Sunday, Budweiser used one of their commercial slots to make fun of mustachioed hipster beer snobs and some of them got pretty mad:
If you haven't seen the commercial, here it is. "PROUDLY A MACRO BEER." "LET THEM SIP THEIR PUMPKIN PEACH ALE." And so forth. We're Budweiser and we're assholes. Deal with it. Frankly it's kinda funny, and far less offensive than objectifying women or exploiting homecoming veterans.
"Like many of you, we had a good laugh during the Super Bowl watching a Budweiser commercial that was filled with hypocrisy and just plain short-sightedness," wrote Beer Belly in their blog. Not to take things lying down, the Koreatown craft beer bar decided to resurrect Craft For Crap, an exchange where you could bring in any "crap" beer and get a microbrew for a penny.
This Saturday afternoon you can bring in any Budweiser and get any craft beer for a penny, once again. Take that multi-national conglomerate worth almost $150 billion! And while you're at it, their French fries are pretty good too.