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Flower Garden Advertisement to be Unveiled on 110 Freeway
Later this morning, Mayor Antonio Villaraigosa, Caltrans and Toyota will unveil what they call a first-of-a-kind "Harmony Floralscape." From what we can tell, it's a garden of 20,000 flowers that make up a living mural of sorts, and in this case, a creative and eco-friendly supergraphic advertising Toyota's 2010 Toyota Prius hybrid vehicle. Creative, eh?
The 30 x 60 foot floralscape is made up of seasonal flowers grown by local businesses. In all, there will be nine around California--seven in Los Angeles and two in San Francisco. Today, the first one will be unveiled along the 110 Freeway, viewable from Figueroa and Alpine streets.
For the Record: The original post indicated that the murals were vertical gardens. They are not as they are flower displays on a hillside.