Truth matters. Community matters. Your support makes both possible. LAist is one of the few places where news remains independent and free from political and corporate influence. Stand up for truth and for LAist. Make your year-end tax-deductible gift now.
This is an archival story that predates current editorial management.
This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.
'Farm to Store in 24' Brings Local Produce to Fresh & Easy's Aisles
Produce at the Fresh & Easy Neighborhood Market in South L.A. (Lindsay William-Ross/LAist)
Access to fresh, healthy food was ostensibly at the core of the plan to open Fresh & Easy grocery stores in the Los Angeles area, and now they are working with local growers to bring more local fruits and vegetables into their stores.
Their "Farm to Store in 24" program gets just-picked seasonal produce from vetted local growers into the market, and uses in-store labeling to let customers know that the items are fresh from area farms. This summer in California, table grapes and strawberries were part of the program:
With the table grape season in the Coachella Valley wrapping up, Fresh & Easy is now getting ‘Farm to Store’ grapes from Pandol Bros. in Delano. Andrew & Williamson (A&W) grows strawberries for the program in Ventura County and Watsonville, always within sight of the Pacific Ocean. San Diego-based A&W is family-owned and operated.
Based on the success of these items, Fresh & Easy "is working with local growers to bring additional fruit such as peaches and nectarines as well as vegetables into the program as summer turns to fall." Previously on LAist
- Fresh & Easy Announces 9 More California Locations
- Fresh & Easy Opens in South L.A.
You come to LAist because you want independent reporting and trustworthy local information. Our newsroom doesn’t answer to shareholders looking to turn a profit. Instead, we answer to you and our connected community. We are free to tell the full truth, to hold power to account without fear or favor, and to follow facts wherever they lead. Our only loyalty is to our audiences and our mission: to inform, engage, and strengthen our community.
Right now, LAist has lost $1.7M in annual funding due to Congress clawing back money already approved. The support we receive before year-end will determine how fully our newsroom can continue informing, serving, and strengthening Southern California.
If this story helped you today, please become a monthly member today to help sustain this mission. It just takes 1 minute to donate below.
Your tax-deductible donation keeps LAist independent and accessible to everyone.
Right now, LAist has lost $1.7M in annual funding due to Congress clawing back money already approved. The support we receive before year-end will determine how fully our newsroom can continue informing, serving, and strengthening Southern California.
If this story helped you today, please become a monthly member today to help sustain this mission. It just takes 1 minute to donate below.
Your tax-deductible donation keeps LAist independent and accessible to everyone.
Senior Vice President News, Editor in Chief
