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'Farm to Store in 24' Brings Local Produce to Fresh & Easy's Aisles
Access to fresh, healthy food was ostensibly at the core of the plan to open Fresh & Easy grocery stores in the Los Angeles area, and now they are working with local growers to bring more local fruits and vegetables into their stores.
Their "Farm to Store in 24" program gets just-picked seasonal produce from vetted local growers into the market, and uses in-store labeling to let customers know that the items are fresh from area farms. This summer in California, table grapes and strawberries were part of the program:
With the table grape season in the Coachella Valley wrapping up, Fresh & Easy is now getting ‘Farm to Store’ grapes from Pandol Bros. in Delano. Andrew & Williamson (A&W) grows strawberries for the program in Ventura County and Watsonville, always within sight of the Pacific Ocean. San Diego-based A&W is family-owned and operated.
Based on the success of these items, Fresh & Easy "is working with local growers to bring additional fruit such as peaches and nectarines as well as vegetables into the program as summer turns to fall." Previously on LAist
- Fresh & Easy Announces 9 More California Locations
- Fresh & Easy Opens in South L.A.