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TV Junkie: No Evidence Product Placement Works; New Exhibit at Paley Center

ludo-bites-america.jpg
Another new excellent episode of "Ludo Bites America" is on Sundance tonight at 9pm
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In the whole recent hubbub about AMC's nonexistent "woes" I read a lot of TV critics suggestions that the network make money by demanding more product placement advertising in "Mad Men." The problem is that the jury is still very much out on whether or not product placement returns any benefits to the advertiser over regular ad buys, and thus, very few advertisers are willing to pay the premium for it. Here's an idea: keep doing a great show, stay within budget, stick to your principles.
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Tonight at the Paley Center for Media in Beverly Hills, "Debbie Reynolds: The Exhibit" opens with a premiere event which will include appearances by Debbie Reynolds, Lorraine Bracco, Mitzi Gaynor, John Landis, and more. The exhibit is composed of items from Reynolds massive collection of movie memorabilia, set pieces, and costumes, including items from "Gone with the Wind," "Show Boat," "The Yearling" and "Moulin Rouge" and garments worn by the likes of Marilyn Monroe, Frank Sinatra, Katharine Hepburn, Bette Davis, Carmen Miranda, Doris Day, and more from Hollywood's heyday. If you're a fan of classic Hollywood, you won't want to miss this exhibit.
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"Game of Thrones" nerds, and I include myself in that category, should be on the lookout for a pair of stolen scripts that were taken out of the mail en route to Ireland where filming of the second season is underway.
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The fantastic comedian and frequent TV star Greg Proops will be doing his free live Proopcast, "The Smartest Man In The World," tomorrow night at 7pm at Bar Lubitsch, 7702 Santa Monica Boulevard, in WeHo. Did I mention it was free?
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This should be interesting: Tonight Denis Leary will be on "Chelsea Lately" and while I'm not sure that this is the first time he's been on the show, there will probably be some fireworks. Also late-night-related: Kudos to Conan O'Brien and Jimmy Kimmel for continuing to do new episodes while almost all of late night shows are on hiatus. Yes, I know that there have been new eps of "The Daily Show" and "Colbert" but have you seen their guests lately? Not impressive.
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The TV Junkie Must-Watch Plan: "Web Therapy," "Ludo Bites America," "REAL Sports With Bryant Gumbel," "Chelsea Lately," "Jimmy Kimmel Live"

8:00pm Web Therapy Showtime - Shrinking and Growing Fiona gets a new client with a personal connection to her family.

8:00pm MasterChef Fox - Top 3 Compete; Winner Revealed One contestant wins the grand prize of $250,000.

9:00pm Ludo Bites America Sundance - Ludo Bites Raleigh Ludo remakes Carolina barbecue.

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10:00pm REAL Sports With Bryant Gumbel HBO - Plaxico Burress joins the N.Y. Jets after serving time; the decline of tennis in the United States; surfers seek an adrenaline rush through drug use; equestrian eventing.

10:00pm Chopped Food - A Is for Apple, U Is for Udon Udon noodles and a brightly colored veggie in the appetizer basket; onions in the dessert.

11:00pm Chelsea Lately E! - Actor Denis Leary; comic Jo Koy; comic Loni Love; musician Jeff Wild.

11:00pm Conan TBS - Actress Anne Hathaway; actor Jason Momoa; Sean O'Connor performs.

12:05am Jimmy Kimmel Live ABC - Actor Jamie Foxx; actor Affion Crockett; The Vaccines perform.