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Tinder Now Matching People With 'The Mindy Project' Characters
Mindy Kaling of 'The Mindy Project' (Photo by Ilya S. Savenok/Getty Images)
Genius marketing or obnoxious? Fake Tinder profiles for characters from Fox's The Mindy Project have been popping up all over the hot-and-heavy dating app, even matching users with the fictitious doctors on the show.
Valleywag reported that they've received multiple reports from readers that they've seen on Tinder Mindy Kaling's mug as well as other characters from the sitcom, including resident OB-GYN Dr. Danny Castellano (Chris Messina). A reader wrote about his match with Kaling's character, Mindy Lahiri:
The app displayed her as "1 mile away, active 1 hour ago". When I swiped right, we matched instantly, meaning that she - or more likely, her social campaign manager, or a script run by them - had already swiped right on me. I then got a message (attached) in my inbox. The screencaps of her profile are from right after that. Looks like she's moving faster than Santa Claus (300+ MPH); the distance probably puts her Tinder's location in LA.
Creative adverts on #Tinder for #MindyProject @mindykaling @bjnovak @JeremyBronson @MindyProjectFOX
— M. K. West (@mmmkwest) January 2, 2014
It's a match! pic.twitter.com/y5nBUW5fu8
However, Tinder has stayed mum on the subject. Valleywag reported back in November that Tinder's director of marketing Whitney Wolfe posted an Instagram photo of the cast acting, and wrote, "Mindy project cast rehearsing their lines for January's tinder episode." After ValleyWag questioned Tinder about the photo, the pic was taken down and they never heard back from them.
This isn't the first TV-show marketing crossover with Tinder. USA Network partnered up with the app in July with a similar roll out with Suits characters, reported Variety.
Some of the Mindy's different profile pics on Tinder:
Sponsored message
(Photo via BuzzFeed)
(Photo via BuzzFeed)
(Photo via BuzzFeed)
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