One year ago, Congress defunded public media. Now that we're 100% community funded, please become a sustaining member or increase your existing membership today.
This is an archival story that predates current editorial management.
This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.
Photos: There Was A Life-Size Pac-Man Maze In The Fashion District Yesterday
Apparently, Bud Light built a life-sized Pac-Man maze in downtown Los Angeles for a Super Bowl commercial. And to be totally honest, this maze looks pretty cool. The maze was part of an ongoing campaign called "Up for Whatever" that's meant to make the domestic beer appear cool and hip to millennial drinkers, Chicago Tribune reports. The 60-second commercial is called "Coin" and features a man who will receive a message on a beer bottle to go outside. He will then be given a giant coin, which when put in a giant slot will activate the life-size game.
The LA Fashion District newsletter sent out some aerial shots of the maze set up in a parking lot near 9th and Main Street. Here's what it looked like lit up at night:
Is this available for parties?
One year ago, Congress voted to defund public media, eliminating a critical $1.7 million from our budget every year going forward. But they couldn’t silence us, and we’re not going anywhere. LAist is now 100% community funded and that means we’re taking our future into our own hands and turning to you to keep local reporting strong.
You come to LAist because you want independent reporting and trustworthy local information. Our nonprofit newsroom doesn’t answer to shareholders looking to turn a profit. Instead, we answer to you and our communities. We are free to follow facts wherever they lead and to hold power to account without fear or favor. Our only loyalty is to our readers and listeners and our mission: to inform, engage, and strengthen Southern California’s communities.
If this story helped you, please become a monthly member today to help sustain this mission. It just takes 1 minute to donate below.
You come to LAist because you want independent reporting and trustworthy local information. Our nonprofit newsroom doesn’t answer to shareholders looking to turn a profit. Instead, we answer to you and our communities. We are free to follow facts wherever they lead and to hold power to account without fear or favor. Our only loyalty is to our readers and listeners and our mission: to inform, engage, and strengthen Southern California’s communities.
If this story helped you, please become a monthly member today to help sustain this mission. It just takes 1 minute to donate below.
Senior Vice President News, Editor in Chief
