Congress has cut federal funding for public media — a $3.4 million loss for LAist. We count on readers like you to protect our nonprofit newsroom. Become a monthly member and sustain local journalism.
This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.
The 'W' in the Hollywood Sign Was Saved By Andy Williams

Beloved singer Andy Williams, perhaps best known for his rendition of the late Henry Mancini's hit "Moon River," died this week, but, as L.A. Now points out, he left his mark on Hollywood--specifically, he "saved" the "W" the in the famous Hollywood Sign.
The history of the 89-year-old real estate ad turned international icon includes a dark period in the late 1970s when philanthropists and celebrities reached into their deep pockets to each sponsor a letter on the sign.
The sign was completely overhauled in 1978. Pacific Outdoor Advertising won the bid for the renovation, and the old sign was removed starting on August 8th, 1978, and rebuilt over the following months.
The new sign, made of corrugated metal on steel poles driven into the hillside in the exact same spot as the old sign, was completed on October 30th, 1978. Funding for the new sign came from the Hollywood Sign Trust, which was established for the occasion. Celebrities pledged sponsorship of individual letters--rocker Alice Cooper "bought" one of the Os, for example. Andy Williams bought the "W."
Mike Sims told L.A. Now:
“I was running the Hollywood Chamber in those days -- 1978 -- and was on stage at [Hugh] Hefner's Hollywood Sign Party when Mr. Williams stood up at his table and asked to sponsor the ‘W.’ Alice Cooper had started the letter sponsoring by requesting one of the 'O's in honor of Groucho Marx. Williams, Cooper and the others each donated $27,777.77 and their generosity still sits tall and proud 34 years later.”
Hugh Hefner backed the "Y" by throwing that party. The others who pitched in were: publisher Terrence Donnelly, movie producer Giovanni Mazza, Les Kelley of the Kelley Blue Book, Angels owner Gene Autry, Warner Bros. Records, and businessman Dennis Lidtke. With Cooper and Williams, the group are known as the "Hollywood Nine."
As Editor-in-Chief of our newsroom, I’m extremely proud of the work our top-notch journalists are doing here at LAist. We’re doing more hard-hitting watchdog journalism than ever before — powerful reporting on the economy, elections, climate and the homelessness crisis that is making a difference in your lives. At the same time, it’s never been more difficult to maintain a paywall-free, independent news source that informs, inspires, and engages everyone.
Simply put, we cannot do this essential work without your help. Federal funding for public media has been clawed back by Congress and that means LAist has lost $3.4 million in federal funding over the next two years. So we’re asking for your help. LAist has been there for you and we’re asking you to be here for us.
We rely on donations from readers like you to stay independent, which keeps our nonprofit newsroom strong and accountable to you.
No matter where you stand on the political spectrum, press freedom is at the core of keeping our nation free and fair. And as the landscape of free press changes, LAist will remain a voice you know and trust, but the amount of reader support we receive will help determine how strong of a newsroom we are going forward to cover the important news from our community.
Please take action today to support your trusted source for local news with a donation that makes sense for your budget.
Thank you for your generous support and believing in independent news.

-
People moving to Los Angeles are regularly baffled by the region’s refrigerator-less apartments. They’ll soon be a thing of the past.
-
Experts say students shouldn't readily forgo federal aid. But a California-only program may be a good alternative in some cases.
-
The program is for customers in communities that may not be able to afford turf removal or water-saving upgrades.
-
More than half of sales through September have been to corporate developers. Grassroots community efforts continue to work to combat the trend.
-
The bill would increase penalties for metal recyclers who possess or purchase metal used in public infrastructure.
-
The new ordinance applies to certain grocers operating in the city and has led to some self-checkout lanes to shutter.