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The Return of Gen Art: 'Fresh Faces In Fashion' Makes a Comeback in LA

Stand and Deliver - a fresh face in fashion. (Image: Gen Art)
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- by Adrienne Dorsey / Special to LAistAfter an 18-month absence from the LA fashion scene, Gen Art returns with its first major event Fresh Faces In Fashion to close out Style Fashion Week LA this Saturday. Hosted by actress Zoe Saldana at Vibiana downtown, seven ready-to-wear designers will make their runway debut, including 71 STANTON, Dear Creatures, Funktional, ODYLYNE, Stand and Deliver, swimwear designer We Are Handsome and menswear designer CHAMBERS.

Presented by Moraccanoil, the festivities will kick off at 6 pm with a cocktail reception and an installation of accessory designers IMAN TOLOUI, Plomo, Sticks & Stones and TOMTOM, followed by the fashion show at 7 pm. An after-party from 8 to 10 pm will include complimentary drinks provided by Platino Tequila, Qream, Stella Artois and Ketel One Vodka.

Known for showcasing emerging talent, Gen Art is responsible for the introducing the fashion world to Zac Posen, Rodarte, Phillip Lim, Rebecca Taylor, Tarina Tarantino, Lulu Frost, and several Project Runway alum. Fresh Faces in Fashion LA follows on the heels of Gen Art’s successful return to NY Fashion Week. In May 2010, Gen Art halted operations after a failed merger and corporate partnership, but has made a triumphant return as a subsidiary of publishing company Sandow Media.

Fresh Faces In Fashion is 6-10 pm at Vibiana, 214 South Main St., Los Angeles. Open to the general public, tickets run $60 to $85.