The People's Games: Team LA Tryouts Start This Morning
Hey sport. This one's for you. The "everyman’s Olympics” has arrived and now it's up to the athletes to represent the hometown in competition against other US cities. First matchup of the newly conceived The Peoples' Games will be a battle of basketball between New York and Los Angeles (other cities and sports to follow).
The NY team will be coached by Earl "The Pearl" Monroe and The LA team will be coached by Lucius Allen. The events are held in partnership with the City of Los Angeles Department of Recreation & Parks and in coordination with the New York City Department of Parks & Recreation.
The People's Games is a privately financed event, for the time being, and organizers are looking to build it organically, said a media spokesperson. Down the line, sponsorships, broadcast, selling equity and franchising are potential revenue streams. A portion of proceeds from the event will be donated to the winning city's Department of Parks & Recreation.