Support for LAist comes from
We Explain L.A.
Stay Connected

Share This

Arts and Entertainment

Rose Bowl Means Big Things for Pasadena Economy

LAist relies on your reader support.
Your tax-deductible gift today powers our reporters and keeps us independent. We rely on you, our reader, not paywalls to stay funded because we believe important news and information should be freely accessible to all.


Girl Scout volunteers add onion seed to a zebra for the Rain Bird float that will be seen at the Tournament of Roses Parade. (AP Photo/Rain Bird)The USC Marshall School of Business has released a study saying that Pasadena's economy will get a $58.6 million boost because of the Rose Bowl game this year. Where some of that money goes and comes from:

  • $5.6 million will go directly to the city in tax revenue
  • $30.6 million will come from ticket revenue
  • $20 million in indirect revenues, such as sales tax, hotel taxes, and other taxation.