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Rose Bowl Means Big Things for Pasadena Economy

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Girl Scout volunteers add onion seed to a zebra for the Rain Bird float that will be seen at the Tournament of Roses Parade. (AP Photo/Rain Bird)The USC Marshall School of Business has released a study saying that Pasadena's economy will get a $58.6 million boost because of the Rose Bowl game this year. Where some of that money goes and comes from:

  • $5.6 million will go directly to the city in tax revenue
  • $30.6 million will come from ticket revenue
  • $20 million in indirect revenues, such as sales tax, hotel taxes, and other taxation.