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Rose Bowl Means Big Things for Pasadena Economy
Girl Scout volunteers add onion seed to a zebra for the Rain Bird float that will be seen at the Tournament of Roses Parade. (AP Photo/Rain Bird)The USC Marshall School of Business has released a study saying that Pasadena's economy will get a $58.6 million boost because of the Rose Bowl game this year. Where some of that money goes and comes from:
- $5.6 million will go directly to the city in tax revenue
- $30.6 million will come from ticket revenue
- $20 million in indirect revenues, such as sales tax, hotel taxes, and other taxation.
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You come to LAist because you want independent reporting and trustworthy local information. Our nonprofit newsroom doesn’t answer to shareholders looking to turn a profit. Instead, we answer to you and our communities. We are free to follow facts wherever they lead and to hold power to account without fear or favor. Our only loyalty is to our readers and listeners and our mission: to inform, engage, and strengthen Southern California’s communities.
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