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Large-Scale Public Video Art Project to Launch in Pasadena Tonight

A Still from "A Rising Tide/Don't Blow It," which will be projected on the windows of the defunct Gordon Biersch Brewery.
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The shuttered Gordon Biersch at One Colorado in Pasadena tonight will become a canvas to a sloshing rising tide. Other storefront windows and doors in the shopping mall and along Fair Oaks Avenue will become screens for jellyfish swimming in trashed waters and other images inspired by this quote: "Don't blow it, a good planet is hard to find."

Local husband-and-wife collaborators Alex Kritselis and Joey Forsyte will launch their large-scale, environmentally-themed public video-art installation at 6 p.m. tonight. Starting tomorrow through January 3rd, videos will begin playing at sunset through 1 a.m.

“We hope people see how beautiful the world is,” said Kritselis, who is also the dean of Pasadena City College’s Visual Arts and Media Studies Division, “to remind us of what we’re trying to preserve. Mostly we hope to seduce viewers into taking time for contemplation and seeing something anew by melding the moving image with the existing architecture. We also like the element of surprise.”

The videos will be switched out weekly and we hear as the Rose Parade approaches, that theme is expected to be projected.