These Houses Were Painted Bright Pink So You Could Instagram Them
In case you needed a visual reminder of how our IRL and URL lives have blended to the point of absurdity, a local artist who goes by the name "The Most Famous Artist" has painted three Mid-City homes bright pink in anticipation of their demolition. The homes will make way for a 45-unit apartment complex, but until then they're a very, very bright pink (but NOT millennial pink, no matter how far-ranging the hue has become).
According to Curbed, The Most Famous Artist and his company The Mural Agency were tapped to paint the home by architecture firm M-Rad, which is also the firm behind the forthcoming apartment complex. The neighborhood isn't very excited about the whole thing; Laura Anderson of the Faircrest Heights Neighborhood Association told Curbed she's reached out to M-Rad to find out when it'll be painted a more subdued color (likely sometime this week), and Brad Kane, president of the Pico Neighborhood Council, said the project was undertaken without notifying any of the neighborhood's residents.
The Most Famous Artist is, according to his website, "Matty Mo, a Stanford Educated 3x Ad Tech Founder/Investor turned Data-Driven Conceptual Artist/Curator/Collector." Ah, yes, algorithm-induced art. It's exactly what the Dadaists dreamed of. In his post about the work, he mentions how he is "excited to see where that exchange takes us as a community." Considering the community wasn't a part of the exchange to get the house painted, it's safe to say it won't be going anywhere positive.