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A photo of Coachella's main art installation under construction found its way onto reddit before mysteriously disappearing, prompting Coachella honchos to order a photo blackout.
In a letter acquired by TMZ, Goldenvoice ordered staff, vendors, and artists to not post photos of the festival grounds ahead of this Friday's opening day so as to not spoil the "mystique" of the festival. Uh huh.
Every year Coachella has one gigantic, marquee installation that would probably be pretty sweet to look at while you're rollin'. Last year it was the 3-story astronaut. Although the leaked photo supposedly is a part of this year's main installation, it still doesn't give us much idea as to what it could possibly be. Are those ugly tiger stripes or a row of surfboards? What are your theories?
The memo to everybody read as follows:
To: ALL STAFF, VENDORS & ARTISTS RE: Photos on Social Networks
As this year's festivities are under way, we need to insist that everyone who is working on setting up the shows refrains from posting photographs of the site or the campgrounds before the gates open to the public next week. This includes Facebook, Twitter, Instagram, Flickr and all of the other social networking and photo sharing sites on the entire Internet. This also includes PERSONAL, VENDOR, and ARTIST websites.
Don't spoil the surprises we've got in store for everyone. Protect the mystique of what we're building together. Let all of our guests experience the thrill of discovery when they arrive.
We know the urge to pull out your phone and snap a shot of the field, the stages, the artwork, the Ferris wheel, the street signs or anything else is natural, but please control yourselves and keep those photos private until next Friday at the earliest.
All Department Heads and Vendors should forward this on to their staff and communicate with their teams the importance of keeping these photos off the Internet.
Thanks for understanding,
Festival Admin
