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Oscars Watch 2011: The (New) Envelope, Please!
You can look...but what's inside the newly re-designed Oscar envelopes will remain unseen until the star-studded awards ceremony on February 27th. The past seven decades of Academy Awards awarding has been done with the winners' names stashed in well-guarded, but not adorned, white paper envelopes, explains NPR . This year, however, the Oscars envelope has gotten a facelift.
What was one major consideration for this makeover? Because even envelopes are vain in Hollywood, the stationery needs to look good on Televsion. (You know, HD is not kind to those broad, golden, paper angles.)
The lowdown:
The new envelope, designed by Marc Friedland, is made of iridescent gold paper watermarked with little images of Oscar. It's lined with shiny red paper embossed with gold Oscars. The winner's name appears on a heavy piece of lacquered red paper inside, with the category listed on front and back. The envelope will be sealed with a shiny red sticker adorned with two strips of red ribbon.
Sponsored message
With the new envelope, why not try a new drinking game for when you watch the telecast? Everytime they say "The envelope, please!" and flash that fancy, new, golden, good lookin' paper on screen, drink!
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But the game has changed: Congress voted to eliminate funding for public media across the country. Here at LAist that means a loss of $1.7 million in our budget every year. We want to assure you that despite growing threats to free press and free speech, LAist will remain a voice you know and trust. Speaking frankly, the amount of reader support we receive will help determine how strong of a newsroom we are going forward to cover the important news in our community.
We’re asking you to stand up for independent reporting that will not be silenced. With more individuals like you supporting this public service, we can continue to provide essential coverage for Southern Californians that you can’t find anywhere else. Become a monthly member today to help sustain this mission.
Thank you for your generous support and belief in the value of independent news.
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