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Oscars Watch 2011: The (New) Envelope, Please!

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You can look...but what's inside the newly re-designed Oscar envelopes will remain unseen until the star-studded awards ceremony on February 27th. The past seven decades of Academy Awards awarding has been done with the winners' names stashed in well-guarded, but not adorned, white paper envelopes, explains NPR. This year, however, the Oscars envelope has gotten a facelift.

What was one major consideration for this makeover? Because even envelopes are vain in Hollywood, the stationery needs to look good on Televsion. (You know, HD is not kind to those broad, golden, paper angles.)

The lowdown:

The new envelope, designed by Marc Friedland, is made of iridescent gold paper watermarked with little images of Oscar. It's lined with shiny red paper embossed with gold Oscars. The winner's name appears on a heavy piece of lacquered red paper inside, with the category listed on front and back. The envelope will be sealed with a shiny red sticker adorned with two strips of red ribbon.
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With the new envelope, why not try a new drinking game for when you watch the telecast? Everytime they say "The envelope, please!" and flash that fancy, new, golden, good lookin' paper on screen, drink!