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OK Go Take To L.A. Streets For 8-Mile Parade Of Musical Mapping
The route is top secret. The garb is primary colors. The headwear and instruments are rigged to glow. The mission is clear: have a parade of live music, have a good time, have the route spell out OK Go.
No longer beholden to the buzzkills of record label ROI, the boys of the treadmill, rube goldberg, wtf green screen, dogs and cans, backyard dance, and Echo Park time lapse, are at it again with another day of Los Angeles antics in the name of creative collaboration and musical mayhem.
The five-hour, 8-mile, electric parade that began this afternoon will be broadcast in earshot of lucky residents and passerbys via amplifier backpacks, Radio Flyer wagon rigs, and other portable solutions designed to spread the sound of the marching mega-band. It's mobile music, the way it was meant to be heard.
OK Go and accompanying parade goers will be playing songs from the band's new album, Of The Blue Colour Of The Sky, as well as dozens of covers in an unofficial "New American Songbook" consisting of approximately 50 songs compiled and arranged by parade bandleader and musical director Trish Sie (who's also the super-genius choreographer behind their videos AND sister of lead singer Damian Kulash), and big-glasses bassist, dance machine Tim Nordwind.
They're expecting to accumulate a handful of fans and parade enthusiasts along the way, so if you hear a tuba headed your direction, grab some colorful accessories, a musical instrument and dancing shoes, and meld into the conga. Note: The route is "secret" not because they don't love you, just if too many awesome people show up to be awesome with them, the city will shut down the parade. If you decide to join -- and really, why wouldn't you -- do so gracefully.
Documenting the glow of the street performance is a small fleet of fans with flipcams and the snazzy geo tracking visualization app from Range Rover called Pulse of the City. Get it here.
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