OK Go Take To L.A. Streets For 8-Mile Parade Of Musical Mapping
The route is top secret. The garb is primary colors. The headwear and instruments are rigged to glow. The mission is clear: have a parade of live music, have a good time, have the route spell out OK Go.
No longer beholden to the buzzkills of record label ROI, the boys of the treadmill, rube goldberg, wtf green screen, dogs and cans, backyard dance, and Echo Park time lapse, are at it again with another day of Los Angeles antics in the name of creative collaboration and musical mayhem.
The five-hour, 8-mile, electric parade that began this afternoon will be broadcast in earshot of lucky residents and passerbys via amplifier backpacks, Radio Flyer wagon rigs, and other portable solutions designed to spread the sound of the marching mega-band. It's mobile music, the way it was meant to be heard.