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Objectification & Objectivity - Matt Mascaro
by Sabrina C.
Photography as a medium conveys blink of the eye captivity of humanity at its core. The work of Matt Mascaro is no exception as it introduces levels of metaphysical philosophy into his latest art exhibition, Objectification. It incorporates the use of still photographs and video, which are used to counter the typical negative association of objectivity.
Mascaro explains, “I am obsessed with the idea of how human being are objectified through the media and how we use the media to objectify other cultures in such a way where we can dehumanize them and be able to justify it.” Mascaro’s latest venture highlights humanity at its core, deconstructing people until they are in their bare surroundings to aim at profiling people in an anti-objectification stand point. Mascaro says that this exhibition is a protest of commercialization by substantiating people in a personal and positive way.
“The exhibition is about the power of awareness,” says Mascaro. “It’s all about how awareness of your own existence is the key to you are.” In that way Mascaro alienates his subject from their environment using tight cropping and focusing in on the individual characteristics that separates his subject and makes them particularly unique.
Mascaro includes word phrases in his still photographs in order to emphasize the metaphysical aspect of his raw photographs. “The words work with the photograph in order to make it become one message to the viewer,” says Mascaro. “It’s a sense of the ‘I am’—the first cement stone in how you build and define yourself.
The exhibition is held at ADM Project located at 6015 Santa Monica Boulevard, Los Angeles, California 90038 (across from the Hollywood Forever Cemetery). It features the paintings of Daniel Joseph and runs till Sunday, September 17, by appointment only. The opening reception is this evening, September 15 from 7 p.m. to 11 p.m.
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