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North West (Kardashian) Was Named After The North Star, Not The Direction

Kim Kardashian (Elizabeth Wu /
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Remember when you made fun of Kim and Kanye for naming their baby "North West"? Well, prepare to be shamed, because as it turns out they have a very profound and spiritual reason for doing so.

According to TMZ, the name represents the fact that you can't go higher than North, which means, apparently, that you're awesome, will always be awesome, and will never get more awesome. Which is...a good thing?

...they chose the name North because they see it as a metaphor for "up", telling friends, "What's North of North? Nothing." Translation ... nothing better. We're told the duo believes baby North is their highest point together as a couple ... the pinnacle of the relationship ... and they consider her their "North Star."

Kimye announced the child's name over the weekend, leading to country-wide mockery and disbelief that they hadn't at least named it "Knorth." The name was announced after vast speculation that they had gone with
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Kaidence Donda, which now seems downright boring by comparison.

Anyway, it seems like a bit of a dangerous game to suggest that the baby has peaked at age one week, but maybe the Wests know something we don't.